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Publisher's Summary

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about Blue Ocean Strategy, Expanded Edition

Average Customer Ratings
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Practical ways to create sustainable profits

Comfortable listening. Good examples to explain the concepts. Useful and highly recommend to new start up companies

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    5 out of 5 stars

A must for Entrepreneurs or future ones

Very good book focusing at Value innovation as the core of blue ocean creation.
I will go through this book again, as I know one time listening isn't enough to bring out best out of this amazing book🙏🏻

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Great Insight on Examples

Great book, requires multiple iterations to get the complete pictures, lot of details in a brief description.

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  • James
  • 29-10-20

Profoundly Insightful

Identifies and explains in articulated detail, what separates the most successful business innovators, from businesses that also innovated but failed. Brilliant, powerful work. Several years old now, but still relevant. Considered to be required reading for any entrepreneur or business professional. Provides superior analytical framework for marketing. You simply have to read it, because your competition aready has!

8 people found this helpful

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  • Gary Ragusa
  • 28-01-21

Nobel framework to strategy creation and execution

Combining a few strategic elements (and some new ones) into a new cohesive approach makes it visually easier to spot value creation. Must read for any strategist, business executive and entrepreneur.

2 people found this helpful

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  • Tim VanDuyne
  • 04-04-22

Great blueprint for entrepreneurs

Great examples of companies that have used the blue ocean strategy to differentiate their brand from the competition.

1 person found this helpful

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  • Amazon Customer
  • 18-03-22

can you say blue ocean one more time?

The author must have been paid a dollar for every time he said "blue ocean" because surely he can retire after this book. Good message otherwise.

1 person found this helpful

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  • Amazon Customer
  • 28-07-21

an excellent book with counterintuitive insights

I really love this book because it turned my assumptions on their head regarding many of the conventional wisdoms in marketing for most companies.

it's ironic that most industry experts even in Fortune 500 would probably be against most of the strategies discussed in this book.

that said it just goes to show that there is a great deal of dogma out there and that if something is contradictory or seemingly contradicted yet probably just means we don't have the understanding we think we do about such things.

1 person found this helpful

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  • Utilisateur anonyme
  • 21-09-22

Great book

It expands your imagination beyond limits. Opens a perspective to another level, how to achieve blue ocean strategy!

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  • Ahmed Youssef
  • 22-08-22

A very insightful look on strategy

this book provides a very insightful look on strategy and helps companies ensure a successful strategy that differentiates them from their competition.
emotions are highly recommended for long running and you companies especially with all the case studies provided within.

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  • bpgay
  • 29-07-22

Not enough substance to support a book

A good idea that could be explained in a paragraph or two but got stretched into an entire book. Also written by an academic rather than a business practitioner so overly general and liking any actionable information.

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  • Utilisateur anonyme
  • 22-07-22

Profound insights for any business environment

When I was studying for my master degree, I had a strategy related course where the professor there recommended this book while stating that it has profound insights and examples related to any given business with outstanding frameworks for success. That was a decade ago, and I only now had the time to read it, and boy, my strategy professor was absolutely right! I recommend this books to anyone that wants to broaden their understanding in how things should be done properly in any business environment.

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  • T. chapman
  • 01-06-22

No forever excellent businesses

So relax, find the best strategy, utilize it to its logical max (until everyone is copying you) then recreate yourself

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  • Anonymous User
  • 13-10-20

Stunning

Loved It, will recommend for any business leader wanting to expand into uncontested markets. A must read indeed.

1 person found this helpful

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  • Jeremy Viner
  • 11-08-20

An insightful listen

Easy to listen to with the understandable exceptions of when diagrams are referred to.

1 person found this helpful

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  • jaime
  • 31-01-22

brilliant!

An excellent book, amazing ideas and very well explained. if you already have an existing business or are a new start up this is a must read.

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  • A Charles
  • 24-04-21

Boring repetitive stories about other companies

All this audiobook seems to be is examples of other companies that have apparently “adopted a blue ocean strategy” when they were established and have been operating before this book came into existence.

Every single chapter is at least 80% details of what other companies have done. The authors have just found companies that fit their theories, and in this day and age the book comes across as dated.

Much better business books out there

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  • KARIM DAHBI
  • 26-01-21

very instructive book,

very instructive book, it offers a great study regarding a lot of strategies that are used by many successful organizations on how to create value innovation and untapped market demand.