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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Categories: Business & Careers, Management & Leadership
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- Written by: Renee Mauborgne, W. Chan Kim
- Narrated by: Christian Steiner
- Length: 9 hrs and 47 mins
- Unabridged
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Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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Insanely Simple
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Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized and how it designs products.
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Simple
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The 1-Page Marketing Plan
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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Practical ideas for guaranteed business success
- By Amitava Ghosh on 05-06-20
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Marketing 4.0
- Moving from Traditional to Digital
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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very informative & practical
- By Vikram Bhalla on 19-08-19
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Soulless and meaningless
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Measure What Matters
- OKRs: The Simple Idea That Drives 10x Growth
- Written by: John Doerr
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- Length: 7 hrs and 56 mins
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In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
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Excellent
- By Vinod S. on 20-01-19
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Blue Ocean Shift
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Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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Insanely Simple
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- Written by: Ken Segall
- Narrated by: Ken Segall
- Length: 7 hrs and 5 mins
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Overall
-
Performance
-
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Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized and how it designs products.
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-
Simple
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Written by: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
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Overall
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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Practical ideas for guaranteed business success
- By Amitava Ghosh on 05-06-20
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Marketing 4.0
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very informative & practical
- By Vikram Bhalla on 19-08-19
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Written by: Seth Godin
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- Length: 7 hrs and 2 mins
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Soulless and meaningless
- By Murthy Chaganti on 23-10-20
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Measure What Matters
- OKRs: The Simple Idea That Drives 10x Growth
- Written by: John Doerr
- Narrated by: Jini Kim, Susan Wojcicki, Alex Garden,
- Length: 7 hrs and 56 mins
- Unabridged
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Overall
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Performance
-
Story
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
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Excellent
- By Vinod S. on 20-01-19
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Written by: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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A must read for Entrepreneurs
- By Anonymous User on 09-07-20
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- Written by: Jim Collins
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Very inspiring
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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Needs A better Narrator
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
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- Unabridged
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Rebirth Your Business
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The 22 Immutable Laws of Marketing
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- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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It’s a classic you can’t miss!
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The 10X Rule
- The Only Difference Between Success and Failure
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- Narrated by: Grant Cardone
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- Unabridged
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Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!
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Single idea drummed up for most of the book
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Never Enough
- A Navy SEAL Commander on Living a Life of Excellence, Agility, and Meaning
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- Narrated by: Mike Hayes
- Length: 6 hrs and 57 mins
- Unabridged
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Mike Hayes, former commander of SEAL Team Two, has lived a lifetime of once-in-a-lifetime experiences. Over his many years of leadership, he has always strived to be better, to contribute more, and to put others first. That’s what makes him an effective leader, and it’s the quality that he’s identified in all of the great leaders he’s encountered. In Never Enough, Mike recounts dramatic stories and offers battle- and boardroom-tested advice that will motivate listeners to do work of value, live lives of purpose, and stretch themselves to reach their highest potential.
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Impactful
- By Kindle Customer on 23-03-21
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A Summary of Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras
- Written by: Jerry I. Porras
- Narrated by: Jason McCoy
- Length: 22 mins
- Unabridged
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Save time on the go with this concise summary, and explore key quotations from Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras.
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Power Negotiating for Sales People
- Written by: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
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Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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A clear message on how to build ur personal brand
- By Anonymous User on 27-12-20
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Focal Point
- A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 19 mins
- Unabridged
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The true secret of high achievers is that they know how to find their focal point, the one thing they should do, at any given moment to get the best possible results in each area of their lives. In Focal Point, Tracy brings together the very best ideas on personal management into a simple, easy-to-use plan. Focal Point tells listeners how to develop absolute clarity about what they want and how they can achieve supreme satisfaction, both personally and professionally.
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helps you gain perspective and a positive attitude
- By vedant on 22-02-21
Publisher's Summary
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about Blue Ocean Strategy, Expanded Edition
Reviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 09-11-20
Great Insight on Examples
Great book, requires multiple iterations to get the complete pictures, lot of details in a brief description.
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- James
- 29-10-20
Profoundly Insightful
Identifies and explains in articulated detail, what separates the most successful business innovators, from businesses that also innovated but failed. Brilliant, powerful work. Several years old now, but still relevant. Considered to be required reading for any entrepreneur or business professional. Provides superior analytical framework for marketing. You simply have to read it, because your competition aready has!
2 people found this helpful
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- Gary Ragusa
- 28-01-21
Nobel framework to strategy creation and execution
Combining a few strategic elements (and some new ones) into a new cohesive approach makes it visually easier to spot value creation. Must read for any strategist, business executive and entrepreneur.
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- Jeremy Viner
- 11-08-20
An insightful listen
Easy to listen to with the understandable exceptions of when diagrams are referred to.
1 person found this helpful
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- KARIM DAHBI
- 26-01-21
very instructive book,
very instructive book, it offers a great study regarding a lot of strategies that are used by many successful organizations on how to create value innovation and untapped market demand.
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- Anonymous User
- 13-10-20
Stunning
Loved It, will recommend for any business leader wanting to expand into uncontested markets. A must read indeed.