International Business

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.

Bringing together the most influential scholars in the field, the fifth edition of this best-selling book provides unrivaled coverage of international relations theories and arguments. 

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

"Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It's always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and...

On the eve of a landmark general election, Ruchir Sharma offers an unrivalled portrait of how India and its democracy work, drawn from his two decades on the road chasing election campaigns across every major state, travelling the equivalent of a lap around the earth. Democracy on the Road takes...

Locker machen! Statt "Ich will nichts falsch machen" ersetzen besser "Ich habe gute Absichten". Typische Fehler zwischen den betroffenen Kulturkreisen erfragen und darauf einstellen. Die Welt wird immer gleicher: Es etabliert sich eine internationale Kultur mit englischer Sprache, die das "Global Village" beheimatet. Englisch ist die Sprache, allerdings ohne die in England oder USA landestypischen Redewendungen und kulturell geprägten Begriffe.

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible.

"Economic hit men," John Perkins writes, "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder."

Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team.

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

With this revolutionary manual to wealth, you’ll discover the undeniable connection between mornings and wealth, the simple five-step wake-up process that’ll guarantee you’ll rise early like a millionaire, four choices you must make to become wealthy, and more.

'The most explosive, mind-blowing business book I've ever read' – Bradley Hope, New York Times bestselling author of Billion Dollar Whale 'Jaw-dropping . . . well-told, well-structured and exquisitely reported' – Financial Times Discover the unauthorized, unvarnished story of famed Wall...

The Complete Strategy Collection, a compilation of ancient and historical philosophies, will increase your knowledge of strategy, conflict, and adversity throughout the ages, giving you valuable insight into the past while opening a window to the future. Although each of the works can be considered a manual or diagram for war or engaging in physical combat, the life skills embodied in each can be adapted to everyday life in modern society. Listen and learn how you, too, can take advantage of the strategies of war.

The story of the forging of India, the world's largest democracy, is a rich andinspiring one. This volume, a sequel to the India's Struggle forIndependence, analyses the challenges India has faced and the successes ithas achieved in the light of its colonial legacy and century-long struggle...

How the world broke—and how we can still save it The liberal world order that emerged after World War II—and expanded triumphantly following the Cold War—is unraveling. Multilateral cooperation is giving way to multipolar rivalry and conflict. Global norms are eroding. What comes next will...

This is the memoir of James C. Hormel - a man who grew up feeling different not only because his family owned the Hormel “empire” and lived in a 26 bedroom house in a small Midwest town, but because he was gay at a time when homosexuality was not discussed or accepted. Outwardly he tried to live up to the life his father wanted for him - he was a successful professional, had married a lovely woman, and had children - but as volatile changes in the late 1960s impeded on the American psyche, Hormel realized that he could not hide his true self forever.

As a $3-trillion economy, India is on her way to becoming an economic superpower. Between 1991 and 2011, the period of our best growth, there was also a substantial decline in the number of people below the poverty line.Since 2011, however, there has been a marked retreat in the high growth...

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future...

Reservation or affirmative action is a hugely controversial policy in India. While constitutionally mandated and with historians, political scientists and social activists convinced of its need, many resist it and consider it as compromising 'merit' and against the principle of equality of...