International Business

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.

Locker machen! Statt "Ich will nichts falsch machen" ersetzen besser "Ich habe gute Absichten". Typische Fehler zwischen den betroffenen Kulturkreisen erfragen und darauf einstellen. Die Welt wird immer gleicher: Es etabliert sich eine internationale Kultur mit englischer Sprache, die das "Global Village" beheimatet. Englisch ist die Sprache, allerdings ohne die in England oder USA landestypischen Redewendungen und kulturell geprägten Begriffe.

Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team.

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

"Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It's always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and...

As a $3-trillion economy, India is on her way to becoming an economic superpower. Between 1991 and 2011, the period of our best growth, there was also a substantial decline in the number of people below the poverty line.Since 2011, however, there has been a marked retreat in the high growth...

The story of the forging of India, the world's largest democracy, is a rich andinspiring one. This volume, a sequel to the India's Struggle forIndependence, analyses the challenges India has faced and the successes ithas achieved in the light of its colonial legacy and century-long struggle...

This book presents a compilation of 10 essays on some of the most influential judgments’ that were passed by the Supreme Court of India and proved to be life-altering for the common man and the democracy of the nation. These judgments by the Indian Judiciary proved that the nation’s legal...

Sixteen Stormy Days narrates the riveting story of the First Amendment to the Constitution of India-one of the pivotal events in Indian political and constitutional history, and its first great battle of ideas. Passed in June 1951 in the face of tremendous opposition within and outside...

The book Pax Indica: India and the World of the 21st Century, written by an Indian author Shashi Tharoor, is an emphasis on the Indian diplomacy and its role in the global world. The book gives us an insightful and an interesting coverage of India's foreign policies and how the policies affect...

The RSS is the most influential cultural organization in India today, with affiliates in fields as varied as politics, education and trade. This book fundamentally addresses three key questions: Why has the Rashtriya Swayamsevak Sangh (RSS) and its affiliates expanded so rapidly over the past...

On the eve of a landmark general election, Ruchir Sharma offers an unrivalled portrait of how India and its democracy work, drawn from his two decades on the road chasing election campaigns across every major state, travelling the equivalent of a lap around the earth. Democracy on the Road takes...

This is the memoir of James C. Hormel - a man who grew up feeling different not only because his family owned the Hormel “empire” and lived in a 26 bedroom house in a small Midwest town, but because he was gay at a time when homosexuality was not discussed or accepted. Outwardly he tried to live up to the life his father wanted for him - he was a successful professional, had married a lovely woman, and had children - but as volatile changes in the late 1960s impeded on the American psyche, Hormel realized that he could not hide his true self forever.

The Bharatiya Janata Party is an idea that was seeded into the minds of nationalist Jana Sangh leaders when they began to envision India after Independence. Much like the very core the freedom struggle was built on, they saw India as a demographically, culturally and historically cohesive and...

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible.

Reservation or affirmative action is a hugely controversial policy in India. While constitutionally mandated and with historians, political scientists and social activists convinced of its need, many resist it and consider it as compromising 'merit' and against the principle of equality of...

When The Accidental Prime Minister was published in 2014, it created a storm and became the publishing sensation of the year. The Prime Minister's Office called the book a work of 'fiction', the press hailed it as a revelatory account of Prime Minister Manmohan Singh's first term in the...

How the world broke—and how we can still save it The liberal world order that emerged after World War II—and expanded triumphantly following the Cold War—is unraveling. Multilateral cooperation is giving way to multipolar rivalry and conflict. Global norms are eroding. What comes next will...

Explosion of the economic relevance of data is related to: first, technological progress that has drastically reduced the costs of collecting and storing data; second, the advances in analytic techniques that have allowed for more advanced processing to extract greater value from available data. So, more value is extracted from exhausted data. Information generated for one purpose can and should be reused for another one, which means that data moves from primary to secondary uses. Data are more valuable over time.

'The most explosive, mind-blowing business book I've ever read' – Bradley Hope, New York Times bestselling author of Billion Dollar Whale 'Jaw-dropping . . . well-told, well-structured and exquisitely reported' – Financial Times Discover the unauthorized, unvarnished story of famed Wall...