International Business

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.

Locker machen! Statt "Ich will nichts falsch machen" ersetzen besser "Ich habe gute Absichten". Typische Fehler zwischen den betroffenen Kulturkreisen erfragen und darauf einstellen. Die Welt wird immer gleicher: Es etabliert sich eine internationale Kultur mit englischer Sprache, die das "Global Village" beheimatet. Englisch ist die Sprache, allerdings ohne die in England oder USA landestypischen Redewendungen und kulturell geprägten Begriffe.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

"Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It's always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a...

With this revolutionary manual to wealth, you’ll discover the undeniable connection between mornings and wealth, the simple five-step wake-up process that’ll guarantee you’ll rise early like a millionaire, four choices you must make to become wealthy, and more.

The story of the forging of India, the world's largest democracy, is a rich andinspiring one. This volume, a sequel to the India's Struggle forIndependence, analyses the challenges India has faced and the successes ithas achieved in the light of its colonial legacy and century-long struggle...

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

Own five of history's most influential books on strategy, power, war, and leadership in one complete audiobook. Together, these classics have shaped the thinking of military commanders, political leaders, entrepreneurs, executives, and strategists for centuries. Their lessons extend far beyond the battlefield, offering enduring insights into leadership, negotiation, competition, preparation, decision making, and human nature.

As a $3-trillion economy, India is on her way to becoming an economic superpower. Between 1991 and 2011, the period of our best growth, there was also a substantial decline in the number of people below the poverty line.Since 2011, however, there has been a marked retreat in the high growth...

These six daily practices will fuel your efforts to create and sustain positive change in your life. Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light - alongside the entrepreneurial elevation principles and the entrepreneur's elevation skills. These are essential skills that you need to create a successful business and personal life.

Inequality is still one of the greatest challenges of the 21st century. Income inequalities, for instance, create access inequalities – which lead to social disharmony. However, reducing income inequalities takes generations. Can we create access equality despite income inequality?This book...

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future...

'The most explosive, mind-blowing business book I've ever read' – Bradley Hope, New York Times bestselling author of Billion Dollar Whale 'Jaw-dropping . . . well-told, well-structured and exquisitely reported' – Financial Times Discover the unauthorized, unvarnished story of famed Wall...

Sixteen Stormy Days narrates the riveting story of the First Amendment to the Constitution of India-one of the pivotal events in Indian political and constitutional history, and its first great battle of ideas. Passed in June 1951 in the face of tremendous opposition within and outside...

The RSS is the most influential cultural organization in India today, with affiliates in fields as varied as politics, education and trade. This book fundamentally addresses three key questions: Why has the Rashtriya Swayamsevak Sangh (RSS) and its affiliates expanded so rapidly over the past...

The book Pax Indica: India and the World of the 21st Century, written by an Indian author Shashi Tharoor, is an emphasis on the Indian diplomacy and its role in the global world. The book gives us an insightful and an interesting coverage of India's foreign policies and how the policies affect...

The Bharatiya Janata Party is an idea that was seeded into the minds of nationalist Jana Sangh leaders when they began to envision India after Independence. Much like the very core the freedom struggle was built on, they saw India as a demographically, culturally and historically cohesive and...

This book presents a compilation of 10 essays on some of the most influential judgments’ that were passed by the Supreme Court of India and proved to be life-altering for the common man and the democracy of the nation. These judgments by the Indian Judiciary proved that the nation’s legal...

An entertaining and surprising ride through an India you thought you knew...

On the eve of a landmark general election, Ruchir Sharma offers an unrivalled portrait of how India and its democracy work, drawn from his two decades on the road chasing election campaigns across every major state, travelling the equivalent of a lap around the earth. Democracy on the Road takes...