Brand Activism cover art

Brand Activism

From Purpose to Action

 Preview
Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199.00 per month after 30-day trial. Cancel anytime.

Brand Activism

Written by: Christian Sarkar, Philip Kotler
Narrated by: Subhav Kher
Free with 30-day trial

₹199.00 per month after 30-day trial. Cancel anytime.

Buy Now for ₹671.06

Buy Now for ₹671.06

What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world. Business Ethics Decision-Making & Problem Solving Marketing Marketing & Sales Personal Success Workplace & Organisational Behaviour
adbl_web_anon_alc_button_suppression_t1
All stars
Most relevant
to be very honest he teaches what real marketing is and definitely Philip Kotler is The Godfather of Marketing.

The Godfather of Marketing

Something went wrong. Please try again in a few minutes.