Showing results by author "Philip Kotler" in All Categories
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Marketing 4.0
- Moving from Traditional to Digital
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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very informative & practical
- By Vikram Bhalla on 19-08-19
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Marketing 4.0
- Moving from Traditional to Digital
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Release Date: 28-05-19
- Language: English
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Marketing 5.0
- Technology for Humanity
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release Date: 23-03-21
- Language: English
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VangoNotes for Marketing Management, 13/e
- Written by: Philip Kotler, Kevin Lane Keller
- Narrated by: Bryan Kennedy, Zoe Winslow
- Length: 21 mins
- Original Recording
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You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.
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VangoNotes for Marketing Management, 13/e
- Narrated by: Bryan Kennedy, Zoe Winslow
- Length: 21 mins
- Release Date: 21-07-08
- Language: English
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Written by: Harvard Business Review, Philip Kotler, Andris Zoltners,
- Narrated by: Tom Parks
- Length: 5 hrs and 48 mins
- Unabridged
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Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Narrated by: Tom Parks
- Series: HBR's 10 Must Reads series
- Length: 5 hrs and 48 mins
- Release Date: 21-01-20
- Language: English
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HBR's 10 Must Reads on Strategic Marketing
- Written by: Harvard Business Review, Clayton M. Christensen, Theordore Levitt,
- Narrated by: Susan Larkin, Bernard Setaro Clark
- Length: 6 hrs and 47 mins
- Unabridged
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New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.
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HBR's 10 Must Reads on Strategic Marketing
- Narrated by: Susan Larkin, Bernard Setaro Clark
- Series: HBR's 10 Must Reads series
- Length: 6 hrs and 47 mins
- Release Date: 04-08-15
- Language: English
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Market Your Way to Growth
- 8 Ways to Win
- Written by: Philip Kotler, Milton Kotler
- Narrated by: Mark Weatherup
- Length: 6 hrs and 39 mins
- Unabridged
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With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.
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Market Your Way to Growth
- 8 Ways to Win
- Narrated by: Mark Weatherup
- Length: 6 hrs and 39 mins
- Release Date: 09-07-20
- Language: English
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- Written by: Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Unabridged
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Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. "Marketing 4.0" beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey.
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Release Date: 07-08-19
- Language: german
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Sales
- A Harvard Business Review Special
- Written by: Tuba Ustuner, Philip Kotler, Erin Anderson,
- Narrated by: uncredited
- Length: 1 hr and 26 mins
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This July/August 2006 special double issue of The Harvard Business Review on the theme of sales, includes two complete articles: "Better Sales Networks" by Tuba Ustuner and David Godes; and "Ending The War Between Sales & Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Plus, you'll hear OnPoint summaries of two articles: "How Right Should the Customer Be" by Erin Anderson and Vincent Onyemah, and "The Sales Learning Curve" by Mark Leslie and Charles A. Holloway.
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Sales
- A Harvard Business Review Special
- Narrated by: uncredited
- Length: 1 hr and 26 mins
- Release Date: 10-07-06
- Language: English
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Audio Branding
- Using Sound to Build Your Brand
- Written by: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Unabridged
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
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Audio Branding
- Using Sound to Build Your Brand
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Release Date: 21-05-19
- Language: English
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Chaotics
- The Business of Managing and Marketing in the Age of Turbulence
- Written by: Philip Kotler, John A. Caslione
- Narrated by: Steven Menasche
- Length: 6 hrs and 57 mins
- Unabridged
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos.
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Chaotics
- The Business of Managing and Marketing in the Age of Turbulence
- Narrated by: Steven Menasche
- Length: 6 hrs and 57 mins
- Release Date: 29-03-17
- Language: English
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Philip Kotler - The Mind of a Leader Legends
- Written by: Philip Kotler
- Narrated by: Philip Kotler
- Length: 50 mins
- Original Recording
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Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought", voted on by the academic members of the American Marketing Association.
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Philip Kotler - The Mind of a Leader Legends
- Narrated by: Philip Kotler
- Length: 50 mins
- Release Date: 28-04-14
- Language: English
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Good Works!
- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
- Written by: Philip Kotler, David Hessekiel, Nancy Lee
- Narrated by: Christine Marshall
- Length: 7 hrs and 42 mins
- Unabridged
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Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
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Good Works!
- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
- Narrated by: Christine Marshall
- Length: 7 hrs and 42 mins
- Release Date: 09-07-20
- Language: English
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Confronting Capitalism
- Real Solutions for a Troubled Economic System
- Written by: Philip Kotler
- Narrated by: Jeff Cummings
- Length: 7 hrs and 55 mins
- Unabridged
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With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.
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Confronting Capitalism
- Real Solutions for a Troubled Economic System
- Narrated by: Jeff Cummings
- Length: 7 hrs and 55 mins
- Release Date: 07-04-15
- Language: English
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