Connect!
How to Inspire, Influence and Energise Anyone, Anywhere, Anytime
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Narrated by:
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Simon Lancaster
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Written by:
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Simon Lancaster
About this listen
'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY
'A racy, engrossing read' PROFESSOR IAN ROBERTSON
'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES
Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams.
In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'.
Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence.
Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.©2022 Simon Lancaster (P)2022 Bonnier Books UK
The book itself is replete with actionable and memorable pearls of wisdom, experience and often left-field analogies that aren't going to fly out of my mind anytime soon! Breakfast = Brexit haha ..structure of a winning speech.. repetition, humour, contrast, using breathlessness, metaphors..Simon used all of them liberally through the book as a means to experience their best use, while also sharing how politicians think and act and why.. and how all of that comes together in a speech
I really enjoyed the book, and would highly recommend listening to it. Thank you Simon
This should be the first of 100+ 5⭐ reviews!
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