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Publisher's Summary

In this book, you'll learn how to put the thinking-based framework popularized by the Stanford d.school into practice so you can take on challenges in your organization and reach insightful solutions. 

This book includes: 

  • Why design thinking is more than a methodology and how it combines problem-solving with deep empathy 
  • Get closer to insightful, innovative design through empathy 
  • Reframing your point of view based can shift your perspective and transform your final solution 
  • Discover how to go beyond basic brainstorms early in the process to find potential solutions to investigate 
  • Learn why you should challenge assumptions and solve disputes with prototypes before building a product 
  • Hear why observing users' interactions with your product gives you the most important feedback of all
©2019 Eli Woolery (P)2019 Eli Woolery

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