Disciplined Entrepreneurship Startup Tactics

15 Tactics to Turn Your Business Plan into a Business

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Disciplined Entrepreneurship Startup Tactics

Written by: Paul Cheek

Narrated by: Brandon Pollock

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Free with 30-day trial

Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59.

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About this listen

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:

- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions

- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product

- Methods for equity distribution that minimize conflict and maximize investor return

Paul CheekBrandon PollockAscent Audio

Business Development

Entrepreneurship

Small Business

Small Business & Entrepreneurship

Business Development Entrepreneurship Small Business Small Business & Entrepreneurship

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