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Publisher's Summary

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Melissa Perri (P)2020 Tantor

What listeners say about Escaping the Build Trap

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  • S.V.
  • 20-11-20

Essential reading for any PM or product executive

Love the content, this book is brilliant! I'm going to come back to it later so I can really absorb the info. Narration, though... It seemed like the narrator made every woman's voice sound quavering. That was annoying. I think she was trying to distinguish the male and female voices, but took it too far.

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  • kirschi
  • 15-09-20

A comprehensive tour to being a tech product manager

Tech products are complex beasts invented by humans. They require an operating system that can react quickly and nimbly and yet remain focused on a strategic vision. As such, a product manager (or product owner in an agile development setting) is one of the hardest and most important roles to succeed as a product led organization. This book provides a comprehensive guided tour for the PM role, from understanding what is a product led organization, how to enable product teams turn a product vision and strategy into viable options, through how to shape a product led organization in a structure set up for success. By structure I mean not only org structure but also roles, artifacts, flow and emergence of knowledge and more. The book, imho, falls short on two aspects: - the linkage between organizational agility and a product led organization. There are some examples of how poor agile practices hinder a mindset of a product led organization. But not how real agility is key to turning concept to cash quickly and effectively. - the description of required meetings and procedures in the third part feels over prescriptive. Maybe Perri meant them as an example. I understood them as how it should work. To me it feels that the excellent explanations and examples for utilizing experimentation in the product management concepts are missing on these aspects of a product led organization. That being said, the book gets an easy 5 star rating from me as one of the best books on PM I have read/listened to.

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  • mitchlenzen
  • 29-08-20

Hope for those of us still stuck in the trap

This is a must-read for anyone currently undergoing organizational transformation to the product model including; product managers, designers, engineers, and senior leadership. This perfectly illustrates the big picture vision while outlining steps needed to achieve the shift in product mindset within your organization. I’m recommending for my whole team.

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  • Anonymous User
  • 23-10-20

Solid content for starter Product Managers

Excellent foundation for early PMs. Narrator's attempt to mimic characters unnecessary and cringey. Would recommend.

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  • Richard
  • 16-07-20

Great content. Great narrator. Highly recommended

Very likely my favourite product management book so far — it really lives up to the hype! It's relatable, practical and I just couldn't put it down. Special shout out to the narrator too. She did a fantastic job!