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Publisher's Summary

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.  

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are seeking. This is how you change the lives of your customers, and this is how you grow your company.  

Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.  

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more....

But only if you know how to get it into the hands of the people whose lives you have been called to change.  

Expert Secrets will help you find your voice and give you the confidence to become a leader....

Expert Secrets will show you how to build a movement of people whose lives you can change....

Expert Secrets will teach you how to make this calling a career.  

This audio product contains a PDF with supporting material, and the PDF is available to download. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2020 Hay House (P)2020 Hay House

What listeners say about Expert Secrets

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A 5 star playbook on how to be an expert platform.

A 5 star playbook on how to be an expert. Highly recommended to everyone.

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bla bla bla with air more than actual content

this is such a worst book and absolutely no content and the author is stuffing repeated words like funnels, teach, frameworks... thousand times.. simply waste of time

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Highly recommend for online Entrepreneurs

I absolutely loved this Audio book, this my second time after going through this book that I'm writing this review. Russell shares some very powerful frameworks and concepts that can help any entrepreneur. Highly recommend!

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  • Paul redmond
  • 19-07-20

the best book I've read ever on marketing

loved it. absolutely packed with useful hints and tactics.
worth 10x price. Thank you very much

3 people found this helpful

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  • Adynton Enterprises, LLC
  • 30-10-20

Russell brunson's secrets trilogy is life-changing

I love that Russell reads his own books because it brings so much energy and depth of emotion that improves how you understand the concepts. His passion and the well-tried and tested strategies and frameworks have been amazing in shifting my mindset and unleashing my potential, and that of everybody that I have been able to impact.

1 person found this helpful

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  • Denise
  • 11-10-20

Expert Secrets is Life Changing!

If you use the strategies in this book and apply them to your business you will be able to take your business through the stratosphere!

1 person found this helpful

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  • Vincent
  • 20-09-20

Great for understanding the perfect webinar

This was a great book for understanding the theory behind how a perfect webinar. I really enjoy the audible book as I probably would not have finished the book on my own.

The whole book is narrated by Russell Brunson which makes it that much more interesting to listen to. It's as if we're having a dinner with him.

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  • timautrey
  • 10-08-20

Must Read for anyone in internet marketing

Russell is a truly exceptional human being, dedicated to serving those he has been called to serve. His 'service' is truly exceptional through this book!

1 person found this helpful

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  • Jeff Rouelle
  • 06-04-21

Learn to be an expert!

I loved this book. Clear, easy, and instantly useable strategies for becoming and expert in your field and getting you message received!

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  • Abbeygale Q.
  • 03-04-21

One of the most info intense books I’ve ever read. Reading again now!!

I’ve been struggling with my webinars and Russell gives the most detailed framework for the perfect sales webinar I’ve ever heard. People pay tens of thousand for this level of knowledge. Thank you so much, Russell!!

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  • Chris Kim
  • 26-03-21

fire starter

great to get those engines revved up for new companies and old companies who need a new system

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  • Cliente Amazon
  • 13-03-21

A Must Read For Any Entrepreneur Who Wants To Succed

Russel change my vision and open my mind! No many words to spend here guys.
Just READ IT NOW! And you’ll understand what I’m talking about

#dowhatrusselsays

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  • Radhi
  • 03-02-21

Systematic and Significant

I’ve witnessed that being a good businessman can help many people and eventually change their life. May Allah bless you Russell Brunson.

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  • dave
  • 15-03-21

simply brilliant!

Great great book and complete inspiration. if you are looking for genuine tips on improving your business Russell is the main man!

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  • Anonymous User
  • 25-02-21

This book has made me millions

If you read and implement everything in this book, you will make millions of pounds, simple. Can't wait to pick up our 2 Comma Club award in September at FHL. Fingers crossed Covid doesn't scupper it. Thank you Russell.

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  • pedram bakhtiari
  • 13-12-20

a legend

amazing book true entrepreneur his stuff changed my life his software changed my business what a guy buy all his things . it will only help you

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  • Tomas
  • 26-11-20

Amazing - can’t wait to get funnel hacking

I read traffic secrets first and had to listen to his other books. Already ordered dot com secrets.

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  • Amazon Customer
  • 02-11-20

Best book on story-selling

love the book. definitely recommended if you are selling anything online. Russell does an awesome job explaining the strategies and tactics.

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  • TheShopDetective
  • 14-10-20

Full of useful tools!

Extremely beneficial for anybody whos interested with marketing online, thought leadership. . . . .

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  • Brian Faulkner
  • 07-08-20

Everyone into marketing needs this book

Excellent information from Russell. Years of knowledge, and trial and error packed into this book.

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  • ROZA B
  • 21-07-20

Stunning Content

If you want impact many people this is the way to go...
Loved this Audiobook
Must Read by Change Makers

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  • Darren L. Joseph
  • 14-07-20

This book is pure gold!

Absolutely brilliant. I'm going to listen to this book again and again. It's pure gold.