Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
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Offer ends on 14 April, 2026 at 23:59.
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1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Get Scrappy
Narrated by:
Nick Westergaard, Ann Handley
Buy Now for ₹703.00
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Narrated by:
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Nick Westergaard
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Ann Handley
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Written by:
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Nick Westergaard
About this listen
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before.
Don't get discouraged. Get scrappy!
Shattering the myth that only big brands can do big things, Get Scrappy will help you:
- Demystify digital marketing in a way that makes sense for your business
- Do more with less
- Build a strong brand with something to say
- Find inspiration in unexpected places
- Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
- Integrate strategy and message across touchpoints for a unified brand experience - both online and off
- Spark dialogue with your community of customers
- Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.
©2016 Nick Westergaard (P)2016 Gildan Media LLC
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