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How Brands Grow

What Marketers Don't Know

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How Brands Grow

Written by: Byron Sharp
Narrated by: Daniel May
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Buy Now for ₹655.38

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About this listen

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

©2010 Byron Sharp (P)2014 Audible Inc. Consumer Behaviour & Market Research Marketing Marketing & Sales
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I am a big fan of Byron Sharp and this is a good study on how brands grow.

All aspiring management students will find this useful.

All management professionals will get new ideas and inspirations too.

Must Read / Hear for Management professionals

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It has almost everything a branding person may need. One of the best marketing book that breaks a lot of myths and is hard hitting.

Most imprically correct marketing book

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It’s a different way of looking at at marketing but misses the digital and social revolution

Good but would love a new age updated version relevant to today

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authors have spend disproportionate energy to validate their hypothesis basis market data, theories and models. their inferences are quite logical and enduring esp related to Brand properties. heard this book is an induction gift for MTs at many FMCG companies, hope more structured applications will be visible basis the learnings

Evidence based reconciliation for popular theories and models

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Narrator was pathetic. Siri or Google Assistant could have read this book better. Narrator butchered the content quality, for example - by reading bylines, references (and even their page numbers), reading "i.e." and "eg" as "I-E" and "E-G" respectively instead of "that is" or "example". Great book ruined by the narrator.

Great book ruined by the Narrator

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