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Made to Stick

Why Some Ideas Survive and Others Die

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Made to Stick

Written by: Chip Heath, Dan Heath
Narrated by: Charles Kahlenberg
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₹199.00 per month after 30-day trial. Cancel anytime.

Buy Now for ₹671.06

Buy Now for ₹671.06

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc. Business Communication Epistemology Personal Success Philosophy Psychology Psychology & Mental Health Self-Help Social Psychology & Interactions Success Marketing Communications
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Critic Reviews

“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor

“Utterly compelling.”—Los Angeles Times

“Surprising and provocative.”—The New York Sun

“Savvy.”—People

“Fun to read and solidly researched.”—Publishers Weekly (starred review)
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The offers a wide sense over how to create traction in your consumers about your product or service. It gives you the key framework to make a schema that sticks with the user!

Make it Stick

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In love with this book and how it's narrated. The presenter took good effort to convey the concepts in the manner it was structured in the book.

Crisp and effectively conveyed

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Core message of the book could have been provided in shorter length, and paradoxically saying it, with fewer stories (the S of SUCCESS).

So, it remains to be seen if I remember the message after two months, and the stories, or the message due to the stories - would I ever know? :-)

Nevertheless, a Simple (again, the S in SUCCESS) framework that can be applied in daily one on one meetings, coaching conversations or presentations.

Could have been shorter in length

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There was once a young entrepreneur called Sid who was struggling with scaling his food business
One night at a bar while having a pint of chilled beer and pretzels he was going through his phone where he stumbled upon an audiobook called Make it stick!
The rest is history

Made it stick!

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this book has transformed my communication, and has helped me to become a better teacher and trainer...

Thie best book on communication

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