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Make Elephants Fly

The Process of Radical Innovation

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Make Elephants Fly

Written by: Steven Hoffman
Narrated by: Dan Woren
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About this listen

Drawing on case studies from the most innovative start-ups in Silicon Valley, this step-by-step guide will show you how to develop, validate and bring your impossibly big ideas to life.

In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a start-up founder, corporate executive, small business owner, freelancer or professional: there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option - it's the price of admission into the business world.

Make Elephants Fly will help you implement the same methodologies and processes as the most innovative start-ups in Silicon Valley. It will show you:

  • How start-ups come up with breakthrough products and services
  • How to structure innovation teams
  • The best ways to identify and vet new ideas
  • What it takes to foster a culture of innovation
  • How to establish a process of innovation throughout your organisation.

By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

©2017 Steven Hoffman (P)2017 Little, Brown Book Group Leadership Management & Leadership

Critic Reviews

"Essential reading for business leaders and aspiring entrepreneurs." (Matthew Stepka, angel investor and former VP of business ops and special projects at Google)
"This is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work." (Tim Draper, founder of DFJ)
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