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Masters of Scale

Surprising truths from the world’s most successful entrepreneurs

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Masters of Scale

Written by: Reid Hoffman, June Cohen, Deron Triff
Narrated by: Reid Hoffman, William DeMeritt
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Brought to you by Penguin.

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories- as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.

Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century.
Through vivid storytelling and straightforward analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)

Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.

© Reid Hoffman, June Cohen, Deron Triff 2021 (P) Penguin Audio 2021

 Entrepreneurship Small Business & Entrepreneurship
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Critic Reviews

Masters Of Scale is about more than scaling. At its core, it's a book about how wildly successful people have noticed what others haven't, what they did with those ideas and what they learned along the way despite various setbacks. It's also about how curiosity, perseverance, humility and risk have helped turn seemingly impossible ideas into lucrative businesses.
A book to take with you into battle as you build a company or a career. It's full of enjoyable stories, but the killer feature is the sharp insights Reid draws out - specific, memorable, actionable mindsets. (Reed Hastings, co-founder and CEO, Netflix)
Whether you're at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity and realism. (Satya Nadella, CEO, Microsoft)
Reid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you're scaling a company - or if you just love a well-told story - this is a book to savour. (Bob Iger, executive chair, Walt Disney Co.)
To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey. (Angela Ahrendts, former CEO, Burberry, and former head of Apple Retail)
The advice in this book is both principled and creative, rooted in true stories from a broad group of leaders at many stages of success and across many fields. A generous road map and framework for thinking more wisely about your own growing business. (Shellye Archambeau, author of Unapologetically Ambitious)
What if, instead of learning from one entrepreneur at a time, you could distil the lessons of many of the greatest founders our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality. (Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife)
Starting a business is not for the faint of heart, and it's good to have a team of mentors at your back. Think of this book as a mentorship in 10 chapters, with stories and advice from people you might already admire, as well as people whose journeys are just starting. Reid's skill at keying in on the bombshell insight inside the narrative turns every story into a tool for clearer thinking and bolder moves. You'll come away with at least a couple of new mantras and a new understanding of the how and why of building your business. (Franklin Leonard, founder, The Black List)
All stars
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one of the finest book I came across. real voices adds a lot to rhe joy of listening to the interviews and stories

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Loved the handpicked stories from niche businesses like ClassPass, Donorschoose, Ellevest, Charitywater, Duolingo that tell us about what motivates entrepreneurs and how they dealt with challenges of scaling up their businesses. The book talks about building the right culture, observing what customers do rather than what they say, having a bigger motive behind running the business and smaller things like learning from different types of Nos from investors. Reid Hoffman is a well networked silicon valley executive who brings out the best insights through his masters of scale podcast guests. I particularly loved the story of how Angela Ahrendts from Apple Retail used to communicate with all retail staff every week through simple 3 minute videos recorded using only an iPhone.

handpicked leadership stories

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