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Methods of Persuasion

How to Use Psychology to Influence Human Behavior

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Methods of Persuasion

Written by: Nick Kolenda
Narrated by: Mike Norgaard
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹668.00

Buy Now for ₹668.00

About this listen

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda Consumer Behaviour & Market Research Marketing Marketing & Sales Consumer Psychology
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I just want to meet this guy. amazing book. highly recommend to everyone who is looking to understand people

amazing book

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do read this book to understand customer behaviour truly amazing . ! ! ! !

great book must read

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another good and more famous book is Influence by Robert Caldini

this book is different in that it gives practical guidance on how to use persuasion

excellent book on techniques of persuasion

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