Consumer Psychology
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Written by: Graham Jones
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Unabridged
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Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Release Date: 25-08-15
- Language: English
- Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone....
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Regular price: ₹703.00 or 1 Credit
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The Human Brand
- How We Relate to People, Products, and Companies
- Written by: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release Date: 15-10-13
- Language: English
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Regular price: ₹632.00 or 1 Credit
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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not suitable for Indian audiences
- By Nikita on 13-02-22
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release Date: 02-07-08
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Regular price: ₹609.00 or 1 Credit
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Written by: David Lewis
- Narrated by: Steven Menasche
- Length: 9 hrs and 26 mins
- Unabridged
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From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Narrated by: Steven Menasche
- Length: 9 hrs and 26 mins
- Release Date: 24-07-15
- Language: English
- Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the tools, techniques, technologies and psychologies seeking to make us all buy more....
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Behavioral Economics
- The Basics
- Written by: Philip Corr, Anke Plagnol
- Narrated by: Dennis Kleinman
- Length: 8 hrs and 12 mins
- Unabridged
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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.
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Behavioral Economics
- The Basics
- Narrated by: Dennis Kleinman
- Length: 8 hrs and 12 mins
- Release Date: 27-11-18
- Language: English
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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make....
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Regular price: ₹586.00 or 1 Credit
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Conformity
- The Power of Social Influences
- Written by: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release Date: 28-05-19
- Language: English
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Written by: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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So insightful!
- By Andrea on 29-04-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release Date: 11-05-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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The Psychology of Advertising
- 3rd Edition
- Written by: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release Date: 03-08-21
- Language: English
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Regular price: ₹820.00 or 1 Credit
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Written by: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release Date: 19-05-20
- Language: English
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Written by: Shane O'Mara
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Unabridged
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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good book
- By Balu v on 30-11-22
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Release Date: 04-05-21
- Language: English
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Regular price: ₹773.00 or 1 Credit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Written by: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Release Date: 19-05-04
- Language: English
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release Date: 01-10-19
- Language: English
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- Written by: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Thought provoking and insightful
- By Rajiv Puri on 21-10-23
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Release Date: 01-06-10
- Language: English
- Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives....
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Regular price: ₹1,406.00 or 1 Credit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Written by: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release Date: 25-07-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Written by: Michelle Baddeley
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Unabridged
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Release Date: 10-07-18
- Language: English
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Written by: Allen P. Adamson
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Unabridged
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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Release Date: 27-06-23
- Language: English
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Reimagine your brand, company, or idea through the lens of consumer experience....
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The Age of Addiction
- How Bad Habits Became Big Business
- Written by: David T. Courtwright
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Unabridged
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Release Date: 06-05-19
- Language: English
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Written by: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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The complex made simple & accessible!
- By F9K on 13-04-23
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release Date: 01-11-21
- Language: English
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Written by: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Release Date: 26-04-16
- Language: English
- A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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It Takes a Tribe
- Building the Tough Mudder Movement
- Written by: Will Dean
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Unabridged
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Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.
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It Takes a Tribe
- Building the Tough Mudder Movement
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Release Date: 12-09-17
- Language: English
- The founder of Tough Mudder, Will Dean, explores the mental, physical and social principles behind the experience and reveals how he built a global tribe....
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Regular price: ₹683.00 or 1 Credit
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