Pandeymonium

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

This book talks about the experiences of hunter and conservationist Jim Corbett, during his years in the United Provinces, or what is now known as Uttarakhand. Here we see a different side to Corbett, not as the intrepid hunter of big cats but a man who blends seamlessly with the mountain folk of Northern India. Join him in his adventures and feel the thrills of hunting; follow him into dense forests as he encounters a dreaded dacoit who has a heart of gold; and enjoy the tales of love, loyalty, and resilience of simple villagers.

The eight business maharajas profiled here are among Asia's most powerful industrial tycoons. Their combined turnover runs into billions of rupees, and between them they employ some 650,000 people, while indirectly affecting the lives of millions more. Sip a cup of tea, drive to work, listen to music, build a house and the chances are that in these and a myriad other ways you are using products that they manufacture or market. By any yardstick, the achievements of these men would rank among the great business stories of our time. How did these men build their enormous empires?

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Author Rupesh Dubey delves into the life of Indian cinema superstar Amitabh Bachchan in this compelling compilation of incidents from his journey in cinema, dialogues from his films and lessons from his life.  

“His vision made giants out of men and organizations.” A pioneer, an adventurer, a great industrialist and a caring, courageous human being…the story of J.R.D. Tata is fascinating. His biography is the tale of determination, integrity and prodigious intelligence.  

Flirting with Stocks introduces the uninitiated to the world of share markets. Acclaimed financial expert Dr Anil Lamba begins with the basics of how the investment cycle works and builds up to the nitty-gritties of bulls and bears, mutual funds, kerb trading, badla finance and share-price fixing. Included also are case studies on asset bubbles and insider trading that are lessons for potential investors on how to make money while minimising risks.   

Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero firms today are renowned for putting mutually beneficial relationships at the very core of their business philosophy. The book goes deep inside the 'family spirit' that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society. 

The CEO of the Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. 

Looking for the career of your choice and don't want to take the beaten path? Then pick up this book and get ready for your dream career! The Ultimate Guide to 21st Century Careers is designed to provide you with all the information you need about new careers in a range of fields. Specially designed for the modern Indian student, it is the first book in years to give detailed overviews of job profiles under each field it covers, as well as offer a road map to students on how to get these jobs. 

From the start of his glittering career in 1992 to his official retirement from all formats of the game in 2013, Shane Warne has long desired to tell his incredible story without compromise. No Spin is that very story. It offers a compelling intimate voice, true insight and a pitch-side seat to one of cricket’s finest eras, making this one of the ultimate must-have sports autobiographies.

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. This audiobook takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. 

On 23 May 2019, when the results of the general elections were announced, Narendra Modi and the BJP-led NDA coalition were voted back to power with an overwhelming majority. To some, the numbers of Modi's victory came as something of a surprise; for others, the BJP's triumph was a vindication of their belief in the government and its policies. Irrespective of one's political standpoint, one thing was beyond dispute: this was a landmark verdict that deserved to be reported with intelligence and without bias. Rajdeep Sardesai's new book, 2019: How Modi Won India, does just that.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

When P.V. Narasimha Rao became the unlikely prime minister of India in 1991, he inherited a nation adrift, violent insurgencies, and economic crisis. Despite being unloved by his people, mistrusted by his party, and ruling under the shadow of 10 Janpath, Rao transformed the economy and ushered India into the global arena. With exclusive access to Rao’s never-before-seen personal papers and diaries, this definitive biography provides new revelations on the Indian economy, nuclear program, and foreign policy and the Babri Masjid.