Pandeymonium

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. This audiobook takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. 

On 17 June, 2015, Chandra Shekhar Ghosh stepped out of the Reserve Bank of India building in Mumbai with the much-coveted banking licence, beating some of the country's top corporate houses. This moment compensated for all the frustrations that had come along the way. A year later, Bandhan Bank was launched with 6.7 million small borrowers. So, how did Ghosh build India's biggest MFI from scratch and then, along with his team, transform it into a universal bank? Bandhan: The Making of a Bank chronicles that journey.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

In the early 20th century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety - a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world.  

Tamal Bandyopadhyay chronicles HDFC Bank’s own digital disruption exercise through the very people who drove it, narrating a story that’s as compelling as unique in India’s financial system. With his keen eye for detail, deep knowledge of banking and unparalleled storytelling ability, Bandyopadhyay recounts the journey of India’s most valued lender from a life cycle bank to a lifestyle bank. 

He is one of the most beloved athletes in history and one of the most gifted men ever to step onto a tennis court - but from early childhood Andre Agassi hated the game. Coaxed to swing a racket while still in the crib, forced to hit hundreds of balls a day while still in grade school, Agassi resented the constant pressure even as he drove himself to become a prodigy, an inner conflict that would define him. Now, in his beautiful, haunting autobiography, Agassi tells the story of a life framed by such conflicts.

The eight business maharajas profiled here are among Asia's most powerful industrial tycoons. Their combined turnover runs into billions of rupees, and between them they employ some 650,000 people, while indirectly affecting the lives of millions more. Sip a cup of tea, drive to work, listen to music, build a house and the chances are that in these and a myriad other ways you are using products that they manufacture or market. By any yardstick, the achievements of these men would rank among the great business stories of our time. How did these men build their enormous empires?

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Can one of the most divided nations on the planet become its next superpower? James Crabtree reveals the titans of politics and industry shaping India in a period of breakneck change from controversial prime minister Narendra Modi, victor in the largest election in history, to the leading lights of the country's burgeoning billionaire class. While King of the Good Times Vijay Mallya languishes in exile in Britain, other major Bollygarchs prosper at home despite a series of scandals.

This book talks about the experiences of hunter and conservationist Jim Corbett, during his years in the United Provinces, or what is now known as Uttarakhand. Here we see a different side to Corbett, not as the intrepid hunter of big cats but a man who blends seamlessly with the mountain folk of Northern India. Join him in his adventures and feel the thrills of hunting; follow him into dense forests as he encounters a dreaded dacoit who has a heart of gold; and enjoy the tales of love, loyalty, and resilience of simple villagers.

Notorious godman Asumal Sirumalani Harpalani (Asaram Bapu) is currently serving life imprisonment in the Central Jail, Jodhpur. He was convicted for rape and also has murder charges against him. A no-holds-barred, firsthand account, Gunning for the Godman looks at how Ajay landed the case when others had flatly refused.

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.