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Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

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Pour Your Heart Into It

Written by: Howard Schultz, Dori Jones Yang
Narrated by: Eric Conger
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹278.00

Buy Now for ₹278.00

About this listen

 The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company Business Leaders Management Management & Leadership Marketing Marketing & Sales Professionals & Academics Workplace & Organisational Behaviour Workplace Culture

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)
All stars
Most relevant
Story of Starbucks tells how can the love of a thing be transformed into a giant profitable business.
Great read!

Great book for budding entrepreneurs

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Good learning, interesting to know how a company can grow from selling coffee beans in a localised store to a biggest coffee bar in the world. Alone you can only achieve so much, but with a dedicated company of people who shares the same vision, possibilities are infinite.

Small coffee shop to multinational company

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Previously, I was like, why is it so expensive, is it really worth it to have a latte or something at Starbucks, at this hyped-up price.
But, Yes, it is actually worth it. Its not just about the Coffee and the beans, but about THE STARBUCKS EXPERIENCE.
These are the places where, Big Ideas evolve💡
This makes us realise that, the soul of a Business can be a " just common, day to day idea" which when carried out innovatively, gives birth to an Multi-Billion Empire.

Isn't it a little expensive for a Coffee ?

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One of the best I have listened to.
A fine example of grit, determination and foresight

One of the best I have listened to

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Fascinating insight on how Starbucks was born and how it grew and continues to grow. Great read if you are a fan of Starbucks and want to know why baristas call you by name, the story behind the Frappuccino. The story behind their logo.
Reducing a star because it just felt too short. Feel there could be more written about the company and its founders.

Behind the coffee

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