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  • Pour Your Heart into It

  • How Starbucks Built a Company One Cup at a Time
  • Written by: Howard Schultz, Dori Jones Yang
  • Narrated by: Eric Conger
  • Length: 2 hrs and 55 mins
  • 4.5 out of 5 stars (74 ratings)

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Pour Your Heart into It cover art

Pour Your Heart into It

Written by: Howard Schultz, Dori Jones Yang
Narrated by: Eric Conger
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

Average Customer Ratings
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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Great book for budding entrepreneurs

Story of Starbucks tells how can the love of a thing be transformed into a giant profitable business.
Great read!

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

very inspiring corporate and personal story

This is mix of corporate and personal story. Very authentic, inspiring and articulated in most simple way.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

Howard is so passionate about Starbucks and coffee

Really loved his experience from persona lifel to leader at Starbucks. Thanks Howard for sharing your story.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

great book ...

loved it and will hear it again ... incredibly great with good inspiration in the core

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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inspiring and courageous story

I listen to it whenever I need inspiration. It tells a story of a commaner dreaming big and achieving it. I wish I had invested in Starbucks during its IPO.

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  • Overall
    5 out of 5 stars
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A STORY OF DREAMING, TAKING RISK AND CREATING !

LOVED IT ! GREAT THOUGHT, DETERMINATION, TEAM BUILDING, EXECUTION, CREATING VALUE FOR THE GUEST AND IN TURN TO THE BUSINESS TOO !

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  • Overall
    5 out of 5 stars
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Enjoyed a quick read

Not detailed but worth the read. Brings out the passion for builing a company. Takes you to a journey of an entrepreneur

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    5 out of 5 stars
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    4 out of 5 stars

Behind the coffee

Fascinating insight on how Starbucks was born and how it grew and continues to grow. Great read if you are a fan of Starbucks and want to know why baristas call you by name, the story behind the Frappuccino. The story behind their logo.
Reducing a star because it just felt too short. Feel there could be more written about the company and its founders.

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  • Overall
    4 out of 5 stars
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Small coffee shop to multinational company

Good learning, interesting to know how a company can grow from selling coffee beans in a localised store to a biggest coffee bar in the world. Alone you can only achieve so much, but with a dedicated company of people who shares the same vision, possibilities are infinite.

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  • Overall
    5 out of 5 stars
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Great read

Great book. Very good narration. Loved it. It is a nice experience to learn how one of the biggest coffee chains grew in this world.

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