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Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time
Narrated by: Eric Conger
Length: 2 hrs and 55 mins
Categories: Business & Money, Commerce
4.6 out of 5 stars (36 ratings)

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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

Average Customer Ratings
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weak story, good narration

weak story line. could have dealt with much more. just explained the inception of Starbucks

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Enjoyed a quick read

Not detailed but worth the read. Brings out the passion for builing a company. Takes you to a journey of an entrepreneur

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Great read

Great book. Very good narration. Loved it. It is a nice experience to learn how one of the biggest coffee chains grew in this world.

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Howard is so passionate about Starbucks and coffee

Really loved his experience from persona lifel to leader at Starbucks. Thanks Howard for sharing your story.

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inspiring and courageous story

I listen to it whenever I need inspiration. It tells a story of a commaner dreaming big and achieving it. I wish I had invested in Starbucks during its IPO.

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Small coffee shop to multinational company

Good learning, interesting to know how a company can grow from selling coffee beans in a localised store to a biggest coffee bar in the world. Alone you can only achieve so much, but with a dedicated company of people who shares the same vision, possibilities are infinite.

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very inspiring corporate and personal story

This is mix of corporate and personal story. Very authentic, inspiring and articulated in most simple way.

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great book ...

loved it and will hear it again ... incredibly great with good inspiration in the core

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Behind the coffee

Fascinating insight on how Starbucks was born and how it grew and continues to grow. Great read if you are a fan of Starbucks and want to know why baristas call you by name, the story behind the Frappuccino. The story behind their logo. Reducing a star because it just felt too short. Feel there could be more written about the company and its founders.

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  • Overall
    3 out of 5 stars
  • Melissa
  • 27-12-08

wish it wasn't

abridged. I would have much preferred the full book.

10 people found this helpful

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    5 out of 5 stars
  • Mark
  • 22-08-07

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 people found this helpful

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  • Dan L.
  • 10-01-17

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

2 people found this helpful

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  • nathan grunhut
  • 03-05-16

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 person found this helpful

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  • BK
  • 09-06-15

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 person found this helpful

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  • Amazon Customer
  • 02-09-20

Inspiring

Read this book and get ready to feel inspired and motivated to be passionate about your work. Harness that motivation and improve your quality of life.

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  • Ivan G Cortes
  • 17-05-20

Inspirational Story

This book shoes the value of always believe in your dreams and take action, regardless of all the obstacles. Well deserve

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  • Anonymous User
  • 08-01-20

Insightful

Great book full of wisdom for business owners who are rapidly growing their business!

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  • Osman Badran
  • 23-09-19

What a story!

An incredible story that has no bullets of business tips, yet from the storytelling and life business journey you’ll be inspired

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  • jim compton
  • 29-07-19

Awesome book

I had no clue about Mr Schultz and what he did to brand Starbucks!!! My 16 year old son listen to it and now works for Starbucks in OKC! Very easy to listen too!

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    2 out of 5 stars
  • Clarke
  • 26-06-10

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

5 people found this helpful

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  • Joe Y.
  • 11-04-20

Reader

This is a great story but it’s not the full book!! It’s only 2 hours, be careful before you pay for it.

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  • Anonymous User
  • 09-04-20

Great start, would love to read full version

A great start told through the stories of Starbucks. Last chapter or two come across as a bit cheesy

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  • Matthew
  • 28-12-16

interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

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  • MR
  • 13-04-13

Definately worth a listen.

I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

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    5 out of 5 stars
  • Adam
  • 18-01-12

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.

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  • Bethany
  • 30-05-15

Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

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    5 out of 5 stars
  • James
  • 08-08-09

Brill you should read this

o yes

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  • Anonymous User
  • 03-12-19

Insightful

Interesting to hear the history of such a large organisation and challenges of staying true to their values

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  • jon
  • 28-04-18

This was a great read of an inspiring journey.

This book was highly engaging and if nothing more left me with a desire to drink coffee. A true story of persistence and staying true to your principles, as well as a good intro to the coffee industry.