Purple Cow cover art

Purple Cow

Transform Your Business by Being Remarkable

 Preview
Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Purple Cow

Written by: Seth Godin
Narrated by: Seth Godin
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹615.00

Buy Now for ₹615.00

About this listen

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

© Seth Godin 2005 (P) Penguin Audio 2020

 Marketing Marketing & Sales Sales
All stars
Most relevant
learn so much. delighted. big seth godin fan. purple cow is so simple but very important concept. this book is heart of business.

great concept

Something went wrong. Please try again in a few minutes.
Seth is a purple cow among all the marketeers out there...do buy this book. You won't regret it even for a second.

Purple thinking was so remarkable

Something went wrong. Please try again in a few minutes.