Retention First
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1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Buy Now for ₹500.00
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Narrated by:
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John Lamerton
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Written by:
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John Lamerton
About this listen
If you can increase retention by as little as five percent, your profits could grow by as much as 95 percent.
Most small businesses chase strangers. Ads, funnels, lead magnets, networking breakfasts–they’re all just pouring more water into a leaky bucket. Put retention last, and you’ll feel knackered, always chasing the next deal, feeling like your business is running you, not the other way round.
This book helps you stop treating retention as an afterthought, and start putting it first in your business by looking after–and obsessing over–the customers you’ve already got before chasing new ones who have yet to spend a penny with you.
©2026 John Lamerton (P)2026 W. F. Howes Ltd
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