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Publisher's Summary

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

©2016 by Tim Hughes and Matt Reynolds. (P)2019 Brilliance Publishing, Inc., all rights reserved.

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  • Mr. Chin
  • 09-08-19

Great read.

Great listen, especially regarding tools. Would've liked to have covered Instagram in a bit more depth