THE BOOK EVERY FOUNDER WISHES THEY'D FOUND FIRST

The journey to startup success is beset with dangers, traps, and uncertainty. New founders and entrepreneurs risk making the same fatal errors as those who have gone before.

But it doesn't have to be that way. Speak Startup is the only book that arms you with the language of Silicon Valley, explains the building blocks of the industry, and equips you with the insider mindset that makes the difference between failure and success. All in plain English—no experience necessary.

You don't have time to learn by trial and error. Whether you're a visionary new startup founder, a professional looking to level up your career, a student evaluating your options, or just want to know how to create billion-dollar businesses, Speak Startup lets you master the essentials—fast!

IT'S ALL ABOUT CONFIDENCE

Every walk of life has its own private language.

Language is a skillset. Every new word or phrase is a vital new idea—an essential concept that outsiders don't understand.

Skillset drives strategy. Speaking the language gives you the confidence to make good decisions. Good decisions build great businesses.

MAKING IT LOOK EASY IS THE ULTIMATE SKILL

Speak Startup lets you answer the questions that every founder asks:

- "What should I actually build—and how do I know anyone wants it?"

- "Do I need a co-founder—or is that overrated?"

- "How do startups actually make money—and when?"

- "How do I get my first customers—without spending a fortune?"

- "What do investors actually care about—how do they really think?"

- "Do I really need venture capital—or can I bootstrap to success?"

- "How much of my company am I giving away—and should I care?"

- "What does success actually look like—and how long does it take?"

- "What do I need to worry about legally—and what can I ignore for now?"

- "Am I the kind of person who can actually do this?"

This book contains over 600 entries, covering:

1: Startup Foundations and Strategy

2: Market, Customers, and Validation

3: Product, MVP, and Shipping

4: Business Model, Pricing, and Unit Economics

5: Marketing, Acquisition, and Growth

6: Sales, Success, and Expansion

7: Metrics, Analytics, and Experimentation

8: Fundraising and Venture Capital

9: Legal, Finance, Governance, and Compliance

10: Team, Culture, Ops, and Ways of Working

Instant Expert books are the #1 easiest, quickest, smartest beginner's guides available.

Published in the USA.