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Start with Why

15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

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Start with Why

Written by: Simon Sinek
Narrated by: Simon Sinek
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About this listen

Brought to you by Penguin.

ISN'T IT TIME YOU LISTEN TO START WITH WHY?

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO

‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

© Simon Sinek 2011 (P) Penguin Audio 2025

 Business Ethics Communication & Social Skills Entrepreneurship Military Personal Success Self-Help Small Business & Entrepreneurship Time Management & Productivity Workplace & Organisational Behaviour
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Fabulous writing, lucid message! l absolutely loved it. I have the hard copy and presented it to colleagues.

Helped me start my journey to discover my WHY

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I’ve always admired his philosophy and this is what made me go for this audiobook. The way Simon has explained the ideology and principles on Why a mega companies thrive and fall are impeccable. It gives the listener a perspective and a motto Why, How and What a company should operate to be successful and not just do business for money but have a vision that keeps customers and people as forefront. Impressive audiobook!

Elegant

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