The Dakota Way
Time-Tested Principles That Will Turn You Into a World-Class Fundraiser
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Narrated by:
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Patrick Tighe
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Written by:
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Gui Costin
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Morgan Holycross
Fortunately, there’s a better way. Dakota is a multibillion-dollar fundraising organization that has perfected the four principles of investment sales success: set proper expectations, know who to call on, know what to say, and build a killer follow-up system. These four principles, when applied consistently, lead to outstanding results.
Whether you’re an investment salesperson and want to exponentially increase your effectiveness by learning the proper way to work or an executive who’s tired of the rampant turnover that plagues most firms, The Dakota Way proves that you don’t have to be born with anything special to be great at investment sales. You just need the right training—and a proven process to follow.
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