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The Four

The Hidden DNA of Amazon, Apple, Facebook and Google
Written by: Scott Galloway
Narrated by: Jonathan Todd Ross
Length: 8 hrs and 32 mins
Categories: Business & Money, Commerce
4.5 out of 5 stars (79 ratings)

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Publisher's Summary

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks

What listeners say about The Four

Average Customer Ratings
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A Practical Map into the Glitzy Era of the Four!

The book starts and ends with the catch-line apt for the era of the Fantastic, Fiesty & Famous Four: Now, it is easier to be billionaires and harder to be millionaires. Scott Galloway shares his personal journey with very interesting and critical insights to which he is privy to. He also illustrates how is easier to be billionaires for very lucky but very very very few and harder for the less lucky few millionaires. Most of us still have to struggle extremely hard to make hundreds of thousands! It's a practical roadmap traversed by him.

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biased but captivating!

an indepth review of the past, present and future of the 4 horsemen who have and most likely will definite the future of global technology in almost every way.

there are parts where the author speaks from a point of bias but that doesn't take away from understanding these technology giants in great detail. great for any one who's a tech enthusiast keen to learn more about these global giants in comprehensive ways.

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Stunning Spectacular Stellar

Brutally honest, Exceptionally narrated , This book is unputdownable ! Changes perception about all the preconceived notions about the big 4

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Great Insight on the Big 4 Tech Giants!

Loved every chapter. A great insight as to how the Big 4 has grown to dominate the world. Must read as this could make you think what the digital revolution is doing for each one of us.

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Un-put-downable

Must read for anyone who wants to be anything in towards technology and business world

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  • Nii
  • 17-08-20

Business Wake up call

Scott's depth of research into the Apple, Google, Facebook and Amazon is astounding and revealing into our present age and what it takes to make significant business impact.

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  • VikingScotty
  • 09-04-20

Start was riveting but halfway things became repetitive

The first three chapters riveted me to the point I started recommending the book to others however halfway through the book becomes really repetitive. The book should have been shorter.

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  • Haseeb Ahmed
  • 23-03-19

Not what I was expecting!

All in all, the book was an interesting listen. I liked the facts that were stated in the book but the tone in which the book was written felt more like a rant than a book. On the other hand, the reader did an exceptional job so no complains there.

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  • Mr CL Nursey
  • 28-10-18

Insightful

Using an interesting analogy this book highlights many of the modern trends and provides some insight into what is driving the modern world. (Particularly from an economic point of view.)
The last chapter provides some interesting help for navigating your career in the modern world. You don’t need to agree with the some times radical views the author takes but at least use them to challenge your own views.

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  • Chetan J.
  • 21-08-18

nice book, gives persoective on changing environ

book thru strong opinions on how four giants are leaping ang creating biz on their on terms. how people at large are missing to understand trap.. is it a change that we see for our good... liked chapter on how to play hard as professional in these changing times.

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  • Anonymous User
  • 12-07-18

Fun facts

you should check out L2 Inc on YouTube for more with visuals, love it. great book to compliment

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  • Anonymous User
  • 30-06-18

Straight to the point

Extremely engaging and interesting. this book is for anyone interested in learning something new about the big four.

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  • Lauren L
  • 10-05-18

Brilliantly illuminating & wickedly funny

An outstanding work - entertaining and brilliantly illuminating in equal measure. You don't have to subscribe to every aspect of Mr Galloway's at times scathing analysis or his prescriptions to survive his four horsemen of the apocalypse to nonetheless gain an immense amount of insight from his prescient take. Galloway also has an extremely sharp wit - I actually can't remember a book this (unexpectedly and literally) LOL - always an effective way to package evisceration! Highly, highly recommended!

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  • Amit
  • 07-05-18

great insight

great insight into how the four are dominating world and how difficult it is going to be for any new startup to survive

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  • Mantas Malukas
  • 15-10-17

Brilliant!

One of the best books I've ever came across. Intelligent, profound, bold, funny and eye-opening.

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  • Mr. B. Arnold
  • 26-04-18

Breezy look the big four Tech giants

If you could sum up The Four in three words, what would they be?

It’s subject: Tech, Innovation, Change
It’s quality : Breezy, punchy, fun

What other book might you compare The Four to, and why?

The Upstarts, The Everything Store, Move Fast & Break Things, Walter Isaacson’s Steve Jobs, and especially Nick Bilton’s excellent Hatching Twitter. All good-to-great Tech/innovation reads.

What three words best describe Jonathan Todd Ross’s performance?

Engaging & upbeat, but a little stilted & emphasis was often misplced. I will say, think they matched him to the tone of the book fairly well. A good, professional, but unexceptional performance.

Was this a book you wanted to listen to all in one sitting?

No, it’s written in shortish, punchy chapters to compartmentalize the information, which I thought was handled rather well given we’re bouncing back & forth between four companies (and more in the final chapters).

Any additional comments?

Enjoyable, engaging, and occasionally genuinely insightful. I’m torn between thinking this could have used a far more rigorous, academic research approach, taking us a far deeper (it left me wanting a lot more background on all four of the companies, as well as more prognostication as to what’s on the horizon) and simply having enjoyed the experience of a short but sweet entry into the world of these disruptive, game-changing giants of our age. I’m used to reading more challenging fare (eg recent reads include Nick Bostrom’s Superintelligence, Niall Ferguson’s The Square & The Tower, Adam Rutherford’s A Brief History of Everyone Who Ever Lived, various Steven Pinker etc), so this felt quite lightweight, but not unwelcome, and possibly this is exactly the pitch most people would want.

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  • Eddy
  • 18-11-17

Very insightful knowledge for living with the Four

This book brings up many points you may not have considered about the four. Shinning a light on them that is more scrutinising than most media that just idealises them.

1 person found this helpful

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  • Seb
  • 30-10-17

Awesome content

Only improvement would be Scott reading it. All the same, highly recommended. Thanks for writing it Scott.

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  • Sanjeev MANRAKHAN
  • 12-10-17

outstanding! great perspective to benchmark ...

it is a great book. will definitely helpful when thinking of a holistic approach to current Strategy

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  • James
  • 12-09-20

Information you need to know

A very well written and produced book about a very pertinent topic in the world today.

worth the time to read!

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  • Leon
  • 15-05-20

Brilliant book. Knowledge is power.

Brilliant book. So many excellent facts and on point opinions. The narrator keeps you engaged and makes the book come alive.

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  • Amazon customer
  • 03-04-20

Really Insightful but loads of repetition.

I enjoyed it but feel like this book could quite easily be half its length and still retained its value. I guess the repetition drove home the points. Will definitely relisten.

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  • Mrs V.
  • 08-02-20

so boring I stopped listening

omg this is such a boring audio book dont bother with it. dont waste your money.

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  • Henry
  • 28-10-19

Spectacular & Insightful

Addictive, inspiring and mind opening content.
Great pace, and delivery and a dash of humour.
You'll have an expansive idea 💡 of the big four and may curb your social posts.

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  • Carlos
  • 06-09-19

What a disappointment

this book is incredibly repetitive, has a couple of good anecdotes and that's about it. no real insight into "the four", apart from the fact he hates them with a passion.

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  • Malcolm
  • 07-03-18

Very interesting and engaging.

Loved it. Well written. Well read. Very interesting content. This was one book I couldn’t stop listening to until I’d finished it.

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  • Andrew Coffey
  • 12-06-18

Not a lot of objective evidence for the author’s claims

I found a couple of great insights in this book but largely it was just a bunch of unfounded ideas.

Scott Galloway is definitely a smart guy but he doesn’t support his opinions with evidence. Coming up with a bunch of metaphors does not equate to evidence that your opinions are correct.

1 person found this helpful

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  • Pranav Singhal
  • 17-11-19

Amazing book, very knowledgeable. Must read book.

Amazing book by Scott, explains strategy of the big for companies. Must read for everyone.