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The Four

The Hidden DNA of Amazon, Apple, Facebook and Google

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The Four

Written by: Scott Galloway
Narrated by: Jonathan Todd Ross
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₹199.00 per month after 30-day trial. Cancel anytime.

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Buy Now for ₹667.71

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks Management Management & Leadership
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good book to understand forces around the four. Starts well with chapters on the four, but later when it gets preachy for students and professionals
, unbearable then.

good book to understand forces around the four

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The book starts and ends with the catch-line apt for the era of the Fantastic, Fiesty & Famous Four: Now, it is easier to be billionaires and harder to be millionaires. Scott Galloway shares his personal journey with very interesting and critical insights to which he is privy to. He also illustrates how is easier to be billionaires for very lucky but very very very few and harder for the less lucky few millionaires. Most of us still have to struggle extremely hard to make hundreds of thousands! It's a practical roadmap traversed by him.

A Practical Map into the Glitzy Era of the Four!

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Loved every chapter. A great insight as to how the Big 4 has grown to dominate the world. Must read as this could make you think what the digital revolution is doing for each one of us.

Great Insight on the Big 4 Tech Giants!

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Essential qualities to have for software professionals to be relevant in the emerging industries. The author explained about quick learning process to stagnant . Cooperation and seeking help from seniors is an essential quality to improve and mature as person. It is key for enriching your carrier. Emotional Intelligence will be the upcoming essential qualities for leads, managers and business leaders. Also explained various qualities of investors and entrepreneurs.

Recommended for any software professionals.

A must read for upcoming entrepreneurs and professionals

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an indepth review of the past, present and future of the 4 horsemen who have and most likely will definite the future of global technology in almost every way.

there are parts where the author speaks from a point of bias but that doesn't take away from understanding these technology giants in great detail. great for any one who's a tech enthusiast keen to learn more about these global giants in comprehensive ways.

biased but captivating!

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