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The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- Narrated by: uncredited
- Length: 11 hrs and 45 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
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Publisher's Summary
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.
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What listeners say about The Goal
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- SIDS navigator
- 12-02-19
Management start with self management, discipline
Loved it, kept on expecting more advise and guidance on approach to management issues. Guide for the new age managers to focus on what's actually the goal is for a company; for the manager to actually be leader.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- LifeYaari
- 05-12-18
Great book with awesome recording.
This book is anyway considered classic. Though this audio book has one of the best performances i have ever experienced. Unique voice for each character, background noise as per environment and background music as per situation. More or less like a movie. Loved it. Though its a shame that the artists are uncredited in the book details.
2 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- lufy
- 06-10-21
worthless,imposter,
struggled to continue, extremely boring,squander ideas, no, no, no, no, no, no, no, no, no
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Paritosh Sharma
- 27-08-22
Loved it!
This is the best audiobook I've ever heard. Great content, great narration. Just an amazing experience!
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Overall5 out of 5 stars
- Dipankar Kuanr
- 23-08-22
Make money at your Bottlenecks
The book aligns Making money as the Corporate Goal with Optimum inventory just so perfectly.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dinkar Gupta
- 09-07-22
the finest audiobook ever
simple.. miss it at your own peril.. timeless wisdom.. and what a way to perform an audio book narration...
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 27-05-22
Really motivating and connecting
Very well explained the progress and overcome the industrial situation...connecting to work life balance too...great execusion
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Mitreya Vellala
- 24-12-21
Goal Squared
Amazing narrative with an amazing narration. The Socratic method (or the Theory of Constraints as the author calls it) works!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John Francis Savio Rodrigues
- 16-06-21
The best book for TOC
The narration is superb. I felt like connected with the story and the narration helped me love the story as if I was part of it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 11-06-21
Excellent audio book
Management book with great story telling makes this book compelling proposition of gaining knowledge in exciting way
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Wooden Nichols
- 03-05-15
The Goal - still relevant today
I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.
29 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dan Collins
- 23-03-17
Reinventing Production for Us IT Dummies
I am an IT manager and I am getting into DevOps. This book came up more than once in my research so I gave it a try even though I am not in fabrication and production. At least, that's what I thought until I listened to this book.
What I love about this book is that the fictional narrative allows the protagonist to "blow-up" his manufacturing plant's way of doing business. Of course, he isn't trying to blow it up, he is just trying to make it perform. But Goldratt teaches us that some things, some processes we entered the profession with, some metrics that have served us well for years - need to be blown-up and more importantly, replaced with something useful. Listen to this book and find out not necessarily what the new metrics should be - but how to discover them for yourself.
22 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- California Dreaming
- 04-04-15
Great lessons packed inside of a well told story
I really enjoyed this book...and I'm not even in the manufacturing industry! I'm working on my own food business right now. I think there's a little something here for everyone who's looking to increase efficiency in a counter intuitive way.
Also, I really enjoyed the way the story was told and I appreciate all of the extra effort that went in this audio production.
18 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amanda
- 18-07-17
This book changed the way I think
Any additional comments?
What a book. The idea of textbook flipped on its head and turned into a narrative. The ideas for the manufacturing plant I think are transferable to many other endeavors. When you ask the question - what is my goal here, and then go through the thought process outlined, amazing things happen. A great author, thinker and contributor to many businesses bottom line.
12 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- A. Yoshida
- 31-12-16
Wish there was an abridged version
The concepts and lessons in this book are useful and relatable since it's told as a story. When it was published in 1984, it was a novel idea to write a business book as a story. However decades later, the style and content are dated. The book can be trimmed about 20% by removing the protagonist's personal problems. It doesn't add to the main topic nor is it necessary to develop the characters in a business book. Also, the beginning of the book has a lot of unnecessary drama about the possible demise of the plant and the long, drawn out struggle of how they sought the answers to their problems. You can probably start on Chapter 20 and not miss anything substantial.
11 people found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Gabe Graumann
- 08-01-19
Decent concepts, but unnecessarily dramatized
Purchased following all of the positive reviews and the whole "30th anniversary" marketing. Ultimately it has a handful of good thoughts on systems and processes, and viewing things from a new perspective, especially related to American manufacturing concepts, but the dramatization of the narrative got old quickly and stretched what should otherwise have been a book of less than 5 chapters. Plenty of other resources out there will accomplish the same thing unless you really like cheesy business drama in the line of afternoon soap operas.
10 people found this helpful
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Overall1 out of 5 stars
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Performance5 out of 5 stars
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Story1 out of 5 stars
- Michael J Titera
- 01-05-18
Lost interest 3/4 the way in.
Struggled to finish. Pretty dated and over dramatic at times. Some good principals. Could have been shorter.
9 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Stuart
- 06-01-19
Unlistenable
Returning this immediately, multiple voice actors rarely work, and the combination of multiple voices and background music is cacophonous.
8 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- E.
- 24-07-17
Outstanding! One of the best I've ever listened to.
It was like watching a screenplay with different characters and plot lines, and the lessons are crystal clear. Recommended to anyone interested in understanding the science of Process in any business.
8 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 10-03-17
Great education on metrics to make decisions
This is a great book on how to look at things from a different direction and pay attention to value drivers you may not be watching. I wished I read it twenty years ago.
7 people found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 20-09-20
Poor reading by main character
The main character was reading like he was chasing a train. Very monotonous voice as well. Really let the story down
3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Crush 2.0
- 09-03-21
An Excellent Listen
This is one of those books that will stay with me for the rest of my working life. Whilst the story is based on a manufacturing plant, and how their focus on efficiency was ironically killing their profits, it also has so many overlaps into a whole host of different industries. Since I've read it I always ask myself ' What is the goal here?' whenever I am in a new project or even a business meeting, is it just to complete a project to time and cost? What is the bigger picture, how does this feed into the overall goal of the organisation? One part that really resonated with me was when two workers were idle next to a machine, and their supervisor had them start moving boxes from one side of the factory to the other - for what purpose? Just to they can be 'perceived' to be busy rather than contributing to the goal of the plant. It made me realise that we need to have flex when it comes to capacity, and this is just as true in knowledge work as it is in manufacturing.
The narration is first rate and the voice acting was immersive and sympathetically executed. Is this a must read? Absolutely, few books have had the impact this has on my perspective of management.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- The laughing fox
- 13-10-18
Exhilarating and insightful - an inspiration
This book is a masterpiece. A work of art. If you have a business with any kind of assembly line it’s a must read. If not it’s a beautifully written story with tension and pace and excitement that will teach you things you didn’t know.
Such as how Toyota overtook theUS car industry in the 80s and how those ideas originated with Henry Ford, whose insights had been forgotten by several generations of managers and accountants who didn’t understand the goal.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Mr A.
- 18-02-21
Very Enlightening!
This book has highlighted so many things to me. Having worked in financial services for 19 years without this knowledge, it has dawned on me that I could have really benefitted from hearing/reading this book 10 years ago when I first wanted to get into management. I'm not much of a reader, so the audiobook, with all it's character voices, sound effects etc was incredibly easy for me to consume. 17 hours in three days! The storyline was very relatable for me as someone who has grown up in a family that is always looking to move forward and improve. Also as part of a mixed class family with expectation to be married, have a family, work hard and move up the ladder. The only let down in the story for me and what I didn't like, was Alex Rogo's perspective of his wife's behaviour in the early stages of the book. It's painful to listen to how he treats her, how he talks to her, but I guess that it might have been more normal behaviour for men back in the 80s. Maybe that is more of a moral issue than a downside to the book. I hope it highlights to many people out there, that our relationships need work, and our families and partners need our time, just as much as our businesses do. There are clear lessons to be learnt throughout this book and they can be applied to any business we might work for or own. You have to take a step or two outside your normal zone to really assess what is going on, but I believe that most people can learn a huge amount from this book and the way it has been structured with the story. I'll probably be recommending this book to everyone I ever speak to.
1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- LC
- 30-05-19
How to increase your production throughput by optimising flow
Nice story introducing various concepts around bottlenecks and flow that can be used to increase throughput by multiples. Thought provoking and interesting, but maybe needs some in depth thinking in order to put it to use in a different environment.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr Thompson
- 02-01-19
still great 10 years later
I read this book over 10 years ago and shocked how much i remember. which shows how well its written.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr. Brian Jenkinson
- 01-08-18
Manfacturing in all sectors
It doesn't matter your sector, the goal is all about improvement. This book brings to life a manufacturing plant and the analysis and changes to make that can be applied to any business. Want to make your business or the business you work for more successful, then understand your goal.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- TAMBE
- 24-11-15
Gripping fantastic book masterfully narrated.
Great novel from am outstanding mentor. I didn't even realise I was giving it a third listening to.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anon
- 05-09-22
Super
Process driven logic and I loved the delivery method. Some parts were a bit far out, like the character winning a discussion with his wife and her apologising 🤣
But this book has a lot of actionable ideas. Understanding stock as both an asset and a liability was the best take away for me.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Fen Howieson
- 15-07-22
Great Reading
Well worth reading (listening) to this book, very insightful indeed and you feel part of the story which helps.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jeremy
- 07-10-16
Great story and useful information
I really enjoyed this book, story was great, it has sound of machinery when walking through a factory, birds chirping when hiking a trail, to rock music while driving home after a promotion. It has different voices of all the character's too, by far the best audio experience compared to other audio story books.
You get to see how a manufacting plant is run from the managers perspective, seeing the effects of new improvements. As a small business owner myself i have noticed areas that can be improved, based from the methods taught in this book.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rod
- 06-05-14
Must read for anyone in business
Would you recommend this audiobook to a friend? If so, why?
Anyone in business. I read it 30 years ago, and I have listened to it twice just now and it is still as relevant to anyone in business today. While it is set around a manufacturing plant, don't be fooled into thinking that it is just about manufacturing -- it is really about thinking, and how to think through improvements in any environment.
Who was your favorite character and why?
Jonah
Which scene did you most enjoy?
The scout troup hike, which explained the "drum, rope, buffer" concept without actually saying "drum, rope, buffer".
Did you have an emotional reaction to this book? Did it make you laugh or cry?
Sometimes. The parallel story of Alex's family life was a nice emotional touch the first time reading, but it detracts on the next few readings, if you are like me and want to go back over the concepts and study the book in more detail.
Any additional comments?
A must read for business people.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Anonymous User
- 16-09-22
Story based learning.
The author takes you through a story which allows you to discover the lessons for yourself as it progresses. I thought this was a fantastic way to present information and found it very refreshing. Highly recommended!
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Jason Bourne
- 20-07-22
Doesn’t age well
I really wanted to love this book as it is one of the precursors to the Phoenix Project, but there are some aspects of the book that are quite painful.
The relationship between the protagonist and his wife does not age well. His behaviour and things he says to her and how she responds feels very dated.
After chapter 36 the story feels very forced as the protagonist moves from solving the factories issues to the divisions. This section feels like the author was desperately trying to convey some more management techniques but it felt rushed and forced into the story. I forced myself through this section just so that I could complete the story but it was not pleasant.
The performance is nice in the sense that there are background sound effects and different voices for each character which is appreciated. However some of the music feels quite dated.
For being one of the books that is considered a seminal work in the area of lean production I was a little bit disappointed but did take away a few learnings. The sections at the very end of the book which are not written in novel form are decent additions to this edition.
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Susan
- 19-07-22
terrible narrator!
i am sure narrator od this book has been changed since I listened it last time?! why would you do that?!?! it was good listening back then but now it's so difficult to listen. can I please have the old narrator back??? he simply reads the book too fast and even with changing speed it doesn't work when his speed of reading isn't steady but so dynamic,, i so wish I can get the old book back, please!!!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 18-06-22
Great listen for SME leaders
A bit 1980’s style but an excellent narrative used to articulate some dry business review practices based on Just In Time and Lean theories.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Nenad
- 17-11-21
Relevant
Excellent way to deliver an otherwise dry topic. The story was engaging and complex concepts were delivered with ease.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sam
- 30-10-21
It's a must! if your in industry read it!
This is a must if you are in industry. I think this is theost helpful book I have read in a very long time, informative and interesting. it's a must!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tony
- 09-08-21
A very different style of book
this is much more than a book, it's a production. with different voices for each character done very well. on top of that, the content is brilliant. and applicable to anyone that produces products of any type. I'll be listening to it again soon.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- KJ
- 05-06-21
it's ok. the voice is painful to 🙉 hear
having read a few books on agile , toc, lean this book is not a particularly mind blowing one. the value from the book is great but the voiceover just makes it really hard to get through.
its also a bit old fashioned for 2021!