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Publisher's Summary

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.

In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act likes an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical.

Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

©2012 Reid Hoffman & Ben Casnocha (P)2013 Random House Audiobooks

What listeners say about The Start Up of You

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    4 out of 5 stars
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  • Niel
  • 10-03-17

Plan Your ABZ

It was a good audible especially how plan ABZ was unpacked , relevant to our current economic climate and era . I have learnt more on networking and working the plan

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    5 out of 5 stars
  • Dr. Anthony O. Agbobu
  • 11-12-20

a great gift! for those starting out in work

a great gift! for those starting out in world of work. An opportunity to develop your CV and linked in profile as a platform to connect g to others.

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  • Romina
  • 22-08-19

Great book

Invest in yourself and listen to this book, greatly recommended. Save time to think about you!

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  • Patrick Oduguwa
  • 05-10-16

Excellent and life impacting book!

I find myself reviewing and realigning my priorities. Reassessing the networks I currently have, not only for what they can do for me, but also how I can be of positive impact in their life. I have truly enjoyed reading this book. A friend and I intend to make this a work book that we will use continually.

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    3 out of 5 stars
  • harry
  • 22-03-13

A long book to cover simple concepts

This is good book for its fresh ideas, but a little long discussions on simple concepts.

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  • MR Geoff Bowen
  • 20-11-17

Name dropping rubbish

Stale and not motivating! I was so looking forward to this book. Unfortunately it's quite painful to gut through. Nothing life changing here. Skip it is my recommendation