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  • Titan

  • Inside India's Most Successful Consumer Brand
  • Written by: Vinay Kamath
  • Narrated by: Avinash Kumar Singh
  • Length: 7 hrs
  • 4.7 out of 5 stars (48 ratings)

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Titan cover art

Titan

Written by: Vinay Kamath
Narrated by: Avinash Kumar Singh
Free with 30-day trial

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Publisher's Summary

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira and established itself as a winner across multiple verticals. 

Titan: Inside India's Most Successful Consumer Brand takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every listener, here is the inside account of what continues to make Titan tick.

©2018 Vinay Kamath (P)2020 Audible, Inc.

What listeners say about Titan

Average Customer Ratings
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Story of a Successful Company

Titan is a great company which has emphasised on innovation.
The audio book detailed account of how a small team of people who had a vision , built a great company.
It is heartening to note what JRD said about giving back to the community.
On the whole a well written book and compelling story of a very successful Company in the recent times

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Very insightful and inspiring

Story of a great brand like Titan shared beautifully and narrated with passion. The book has many learning for the new brands of today- especially the need to focus on consumer insight

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Just WOW!

The narration was mostly fine, with a few misses, especially with how names were pronounced.

However the story was mind blowing. As a 90s kid, I grew up seeing Fastrack, Titan. One of the first gifts I bought my wife was a Raga, and Tanishq has become our go to jeweller.

Listening to the number of things that went awry and the work and perseverance put in really puts things into perspective.

A must listen to anyone dealing in any retail business.

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Brilliant and realistic .

Indepth study of Titan . Factual and very interestingly presented.. Research work is done seriously. It covered multiple aspects.

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A beautiful Story of the evolution of Titan

The book brings to perspective the behemoth ‘Titan’ is today. The difficulty times in almost each of its endeavours, the losses in Europe, the struggle with launching Tanishq - all embodied in this wonderful book. A wonderful hear for every shareholder of Titan

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Recreating 40 glorious years of Titan

Nicely captures the struggles that go behind creating retail brands and the energy that various people put into these brands over the years!

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