Touch. Point. Sieg

Kommunikation in Zeiten der digitalen Transformation

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Touch. Point. Sieg

Written by: Anne M. Schüller

Narrated by: Sabina Godec, Gilles Karolyi

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Free with 30-day trial

Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59.

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About this listen

Die digitale Transformation verändert unsere Business- und Arbeitswelt unfassbar schnell. Auch die kundenbezogene Kommunikation ist davon betroffen. Doch die wahren kommunikativen Erfolge finden jenseits von Big Data und Algorithmen statt. Nicht Analytics und Mathematik, sondern Menschenkenntnis und Einfühlungsvermögen führen gerade in durchdigitalisierten Zeiten zum Ziel.

Im ersten Teil des Hörbuches erfahren Sie, welche Chancen weit über Worte, Bilder und Geschichten hinaus die multisensorische Kommunikation fortan bietet. In Teil zwei werden die Touchpoints, die kommunikativen Berührungspunkte zwischen Anbieter und Kunde, analysiert und optimiert. Im dritten Teil hören Sie Erfolg versprechende kommunikative Wege in die digitale Zukunft.

Anne M. SchüllerSabina GodecGilles KarolyiGabal

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