Touchpoints
Auf Tuchfühlung mit dem Kunden von heute
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Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
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Touchpoints
Narrated by:
Sabina Godec, Gilles Karolyi
Buy Now for ₹905.79
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Narrated by:
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Sabina Godec
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Gilles Karolyi
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Written by:
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Anne M. Schüller
About this listen
Anne M. Schüller, die Expertin für kundenfokussiertes Management, stellt in diesem Hörbuch die beiden wichtigsten operativen Instrumente des Touchpoint Managements vor: das Kundenkontaktpunkt-Management und das Mitarbeiterkontaktpunkt-Management. Sie zeigt pointiert und verständlich, wie Unternehmen einerseits die wachsende Zahl der Offline- und Online-Touchpoints, der Kundenkontaktpunkte, verknüpfen, um Geld zu verdienen, und wie sie andererseits Kunden und Mitarbeiter mit ihren Ideen und Meinungen aktiv involvieren, um Exzellenz zu erreichen.
©2013 GABAL Verlag (P)2013 GABAL Verlag
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