Traction
How Any Startup Can Achieve Explosive Customer Growth
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Traction
Buy Now for ₹888.00
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Narrated by:
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Gabriel Weinberg
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Written by:
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Gabriel Weinberg
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Justin Mares
About this listen
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
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- By Girish on 10-09-24
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Obviously Awesome
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- Written by: April Dunford
- Narrated by: April Dunford
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- Written by: Jessica Livingston
- Narrated by: Chelsea Kwoka, full cast
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Performance6
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Story6
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- When New Technologies Cause Great Firms to Fail
- Written by: Clayton M. Christensen, Marc Benioff - foreword
- Narrated by: L.J. Ganse, Jonathan Todd Ross
- Length: 8 hrs and 23 mins
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Overall8
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Performance7
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Story7
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-
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Critic Reviews
"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)
"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
Best book to start with if someone is a beginner in marketing
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