Treasure Hunt
Inside the Mind of the New Consumer
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Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Treasure Hunt
Narrated by:
John H. Mayer
Buy Now for ₹754.00
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Narrated by:
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John H. Mayer
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Written by:
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Michael J. Silverstein
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John Butman
About this listen
A working-class family with a 50-inch plasma TV?
What’s going on in the mind of the new consumer?
TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.©2006 The Boston Consulting Group, Inc.; (P)2006 Random House, Inc. Random House Audio, a division of Random House, Inc.
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