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Publisher's Summary

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights - and how he turned those setbacks into new successes.

Trump knows more than a little about turning defeat into victory. Early in his real-estate career, he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcomed it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

Packed with exciting tales of Trump - deals good and bad - Never Give Up also includes hardcore business advice on:

  • Fighting back from defeats and setbacks
  • Turning big problems into even bigger opportunities
  • Turning enemies and rivals into friends and allies
  • Using temporary failures to motivate yourself - and make you tougher

    Having confidence in yourself - especially in the face of risk and fear - is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.
  • ©2008 Trump University (P)2008 Gildan Media Corp

    What listeners say about Trump Never Give Up

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      5 out of 5 stars

    Who read this!

    What an injustice to Trump, the guy who read this is half asleep. I wish audible could get another reader.

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    • Anonymous User
    • 15-03-18

    best book ever!

    I have got to say, I was pleasantly surprised about the excellence of this book. I didn't really expect any less from Donald Trump but it was better than l thought it would be.Thank you president Trump. You've inspired me , encouraged me and gave me the boost I needed to start my own business. I know you'll never read this but I hope I get to meet you and shake your hand one day. I'm so proud of you. And you may never know it, but I'm going to make you proud of me.

    15 people found this helpful

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    • Derek
    • 06-03-15

    A great synopsis of success.

    This book lays out Donald Trump's path to success, failure and success again. This book proves that to be successful you must learn the characteristics of recognizing opportunity and continue to fight for what you want.

    14 people found this helpful

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    • Dee Brady
    • 25-05-19

    Great Lessons on Life Skills

    Very inspiring stories with great life lessons. This may be meant as a business book but it’s also one of the best self help books I’ve ever read.

    5 people found this helpful

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      5 out of 5 stars
    • Matt Y.
    • 01-06-10

    His title says it all

    This book is the epitome of the individual that has had to fight for everything they want and have in life. The message is clear, the direction is precise. You would have to be an idiot not to see the message here. I enjoyed this book very much. It is one of the books that will be a repeat listen.

    Thanks Donald

    12 people found this helpful

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    • Francisco
    • 29-05-12

    Ok Book.

    What did you like best about Trump Never Give Up? What did you like least?

    I liked that he spoke about how you can always recover from a devastating blow. He is a bit out of touch with the "masses" and he toots his own horn a great deal.

    How would you have changed the story to make it more enjoyable?

    It was good listening to it. A little less I did this, I did that and more recent events to go along with the current economy.

    Was Trump Never Give Up worth the listening time?

    Yes

    3 people found this helpful

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    • Max LaMoureaux
    • 25-08-15

    Great work

    Very good book packed with lots of information and tons of inspiration I would highly recommend it for anyone who needs motivation. Max LaMoureaux Sr.

    6 people found this helpful

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      5 out of 5 stars
    • Darling_Ten
    • 20-11-20

    One of the best books I've read

    Hands down a wonderful book to read regardless of your position in life. It was uplifting as well as informative into the type of person Donald Trump is. During this time in our society this speaks to his character and how exactly he is handling these current state of events in the US. God bless him.

    2 people found this helpful

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    • Georgia K.
    • 29-12-19

    Great book!

    Straight talk with real world experience at the highest level. The format is like having Trump as a coach!

    2 people found this helpful

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    • Christopher
    • 30-12-16

    Was hoping for something different

    I selected this book after finishing The Art Of The Deal in hopes that it would chronicle, to some degree, how the author got into financial difficulties in the early 1990s and what he did to turn them around. I was disappointed that he only briefly touches on this. Much of this book is a retelling (in less detail) of many of the stories in The Art Of The Deal. The book was interesting, but not what I was hoping for.

    2 people found this helpful

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    • Enzo di Napoli
    • 27-08-20

    Great and Simple Book

    This is a great book to listen to. It’s short and straight to the point of some of Trump’s dealings in the past. I recommend it.

    1 person found this helpful

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    • PA
    • 18-03-15

    Loved every minute

    Some of the messages in this book are a great metaphor for life and you can apply it to all areas of life.
    It's actually quite funny too.
    I definitely recommend this.

    5 people found this helpful

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    • MISS YP QAMAR
    • 17-05-18

    good listen very much very good hhhh enjoy all gra

    very good read not a fan of him but perspective is great can't deny that

    1 person found this helpful

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      5 out of 5 stars
    • Anonymous User
    • 31-01-18

    Awesome book.

    I enjoyed every bit of it. This is a good read for every entrepreneur aspiring to grow big.

    1 person found this helpful

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    • Hasnat Safder
    • 07-12-20

    Trump is truely a wonderful person

    Donald trump is easily one of the most successful person of modern era. His book provides excellent analysis of his rules and techniques to live a great life. His never say die attitude is really a remarkable trait.
    Very good narration too by Steve Blane.

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    • Tekuzu
    • 17-05-20

    never give upwow

    not suggest is booked anybody I was looking for a reason all the way don't give up

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    • Anonymous User
    • 08-01-20

    great read

    great read very clever and inspirational a must for anyone who needs motivation and inspiration to keep going

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    • Anonymous User
    • 08-08-19

    Lacked the same intensity of Trunps previous books

    Great message about "never giving up" in this book and also how to do it.

    However, it lacked the same intensity of Trump's first two books and tended to repeat alot of the stories and messages of previous books. I would rate it 2 out of 3 stars.