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Publisher's Summary

Brought to you by Penguin. 

Learn how to innovate from the masters, musicians.

Musicians know how to stay ahead of the beat. As Chance the Rapper said, 'Technology moves faster than business and music moves faster than technology'. Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds.

Drawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr Dre, Lady Gaga, Beyoncé and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation.

Inspired by creative geniuses, you'll learn how to:

  • Listen more carefully and thoughtfully
  • Experiment more freely
  • Collaborate with a more diverse cast of partners
  • Demo and prototype like a jazz musician
  • Perform under the spotlight
  • Improvise like a great bebop ensemble

Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.

©2021 Panos A. Panay and R. Michael Hendrix (P)2021 Penguin Audio

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