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  • What Business Are You In?

  • Written by: Ted Levitt
  • Narrated by: Deaver Brown
  • Length: 46 mins
  • 1.0 out of 5 stars (1 rating)

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What Business Are You In? cover art

What Business Are You In?

Written by: Ted Levitt
Narrated by: Deaver Brown
Free with 30-day trial

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Publisher's Summary

This Harvard Business Review (HBR) article focuses on Ted Levitt’s classic question, "What Business Are You In?" and what are you doing about it? He provides the classic example of why the Canadian railroads succeeded in the mid-20th century while the American ones faltered. The Canadians identified their business as transportation unlike the Americans who narrowly focused on being railroads. Therefore, the Canadians expanded into air and bus travel, as well as hotels and resorts for people to stay at on their trips. The Americans stayed focused on their railroads, missed these other opportunities, and saw much of their base business wither away.

This audiobook includes six best-selling articles by HBS professor Ted Levitt: "Marketing Myopia", "After the Sale is Over", "Marketing Success through Differentiation of Anything", "Production Line Approach to Service", "The Globalization Approach to Markets", and "Creativity Is Not Enough".
©2010 Simply Magazine (P)2010 Christina Brown
Personal Success
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Profile image for Arun

This is NOT by the author

this is some guy in his 70s who read this book and is sitting in his study and recorded the audio using his phone.

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