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Publisher's Summary

YouTube has changed our world- from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income. 

In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook. You’ll learn:

  • The seven essential ingredients for a profitable channel 
  • New strategies for getting views and subscribers 
  • Ten ways to make money on YouTube 
  • And much more 

Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.

©2018 Sean Cannell and Benji Travis (P)2018 Sean Cannell and Benji Travis

What listeners say about YouTube Secrets

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quick start guide

a great book. must read if you are thinking about your YouTube channel. i have listed to this book straight in one go. very precise and on point information. it will encourage you to jump start your YouTube dreams.

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Great book to get started

If you are getting started on YouTube or planning to start a channel, this book is by far the best. Don't expect advanced strategy or tools to help grow your channel as this is targeted mostly for beginners.

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Great book!

loved it! thanks guys for this book. Sean and Benji are awesome speakers. brilliant storytelling

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you can also get the same knowledge ,free on YT

good book but nothing special good for motivation but I will suggest to just watch some YouTube videos you will get the same knowledge.

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Average book

Most of the advices are easily available online. Nothing extraordinary. There is no secret, just consistency.

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Wonderful book for creators

Everything which you must need to know as a creator on YouTube given in this book

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  • Scott
  • 04-08-19

Don't use a credit on this. Moderately passable

In one sentence: It was OK, but whoever let Benji read should be fired.
Detail: I understand why the authors felt that they should read the book. I don't understand why the engineers allowed them to. Sean was ok, his chapters were listenable. Benji, brother, you do good things but as Gary says, you need to know your strengths. Reading aloud is not your strong suit. This should have been passed to a professional narrator. They have a chapter in the book about hiring out jobs that a creator doesn't want to/or can't do... for the revision include "reading the audio version" as a job to be hired out.
As for the meat of the book, it was ok. There isn't really much new in here, and some things are rushing up to their expiration date. One point was the focus on (unpaid) internships. Yes, it is tempting to pull a Tom Sawyer and try to get someone to paint the fence for you, but a couple of the examples seemed to strain at the bounds of ethics.

To Sean and Benji: I know this is a somewhat harsh critique, but I think you guys can do better. This book was released in March 2019, so I would have expected more recent examples. Even if it meant that this revision was different in some places than the print versions (and screwing up whispersync).

24 people found this helpful

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  • Joel
  • 31-08-19

whatever

nothing special. lots of promises about how to make a YouTube channel that you need to sign up for their classes to realize. why am I paying for an audiobook that is a commercial for the author's courses. greedy bastards weren't satisfied with my audiobook purchase they now want me to signup for their classes.

8 people found this helpful

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  • CoachD in Kentucky
  • 22-08-19

Content always trumps technique!

Sean and Benji are great guys and I love their content. Their hard work, preparation and experience are evident herein. They are not, however, skilled narrators. I thoroughly enjoyed the book, despite the "rough around the edges" presentation!

4 people found this helpful

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  • Maria Segovia
  • 25-04-19

Full of practical and up to date ideas and tips

This book was great. I think I will be referencing it several times. Great advice and it give you a blueprint of what you need to do exactly to build and excel in your YouTube channel. I’m so glad I finally got the opportunity to listen to it!

9 people found this helpful

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  • Anonymous User
  • 24-04-19

Awesome audiobook for creator success!

YouTube is the platform. Video Influencers are the experts. Learn to share your content online, build a community, and generate a legit income.

7 people found this helpful

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  • Kevin Slavin
  • 29-03-19

great book from 2 trusted and proven Youtubers

I read the book a couple months ago and now listened to it in one night also, recommended you do both also, while listening you can just soak it in while working on other stuff which I like but sitting down and reading definitely helps as well

6 people found this helpful

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  • cletus seldin
  • 07-04-19

10k subscribers dont buy

if you have at least 10k subscribers dont buy this book it's for people starting out

21 people found this helpful

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  • Troy W. Hudson
  • 19-05-19

Great Resource!

Tremendous resource for motivating and building my channel. Simple listen and helpful. Now time to act. Thanks Sean and Benji!

2 people found this helpful

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  • biernact
  • 22-04-19

I'm very glad a read this book.

These to two are really honest and want you to do well. This is not a fluff book trying to sell a backdoor product, but a great honest effort to get you some motivation and examples of people on YouTube.

Could it have gotten more advanced and deeper? sure but who cares still worth reading.

5 people found this helpful

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  • Mark
  • 07-04-19

Must read if you are going to start a YouTube channel

Absolutely love their content on YouTube and this book is just as amazing keep up the great work guys

5 people found this helpful

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  • Stuart Bugden
  • 23-08-19

Good but wish there was more content

I love these guys and follow their Youtube channel. The book is a bit incomplete though. They spend more time talking about them and not about growing the readers channels. Save your money and just watch their amazing youtube videos - they're way better

6 people found this helpful

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  • Kátia Serralheiro
  • 26-05-21

What a great book!

Very practical and useful really valuable content and simple structure. Easy to listen to, I recommend it

1 person found this helpful

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  • Naser
  • 15-12-20

Basic information

You will find it anywhere for free on YouTube, they just trying to make extra money selling this with basic info that won’t benefit anyone unless he never did research on YouTube

1 person found this helpful

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  • Anonymous User
  • 23-11-20

No dept

Too bad that the book just scratches the surface. No indept information at all. Just basic knowledge.

1 person found this helpful

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  • Anonymous User
  • 25-06-20

Copyrights

I wish the topic of copyrights was discussed thoroughly. As it can break the whole channel.

1 person found this helpful

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  • JBT
  • 05-04-21

A Phenomanl Book

While the title is true, it did not have some topics that are needed for growth at first like SEO, algorithm information and other metrics.I already know these topics but it would be nice to hear Sean's or Benji's tips on it

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  • sarah
  • 01-11-20

loved it!

I wasn't going to get this book due to mixed reviews, I thought maybe they had already covered everything in YouTube videos but I must say I really enjoyed this book. Yes I've heard alot of it before but I had a few lightbulb moments throughout the book and thought it was well worth the read/listen

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  • videoblogger
  • 18-10-20

good information

overall it is a good book, with good suggestions and lots of information for beginners and pros

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  • Onyiitv
  • 07-06-20

Loved it.

This helped me to get my motivation back as I am thinking of closing my channel. But I think I will just pivot my channel instead and try a different niche.

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  • Rugby Fit
  • 29-07-19

Great for getting you started on your YouTube journey

It was a quick and easy listen. It’s full of tips and actionable steps to get you started on your YouTube journey... Make sure you have a pen and paper handy to take notes 👍🏼

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  • Morwenna Petaia
  • 23-09-21

words of wisdom

the content was amazing and very informative. perhaps consider using a different voice over to make the overall experience more pleasing.

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  • Anonymous User
  • 12-02-21

Wanting to start a YouTube channel? This is for yo

A lot of great information from two very experienced and business minded YouTubers. The only negative for me is how 'stilted' Benji's reading is which can be off putting, but his message is what's important.

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  • Dipen Khadka
  • 27-12-20

Very handy for beginners

I loved listening this audio book. Very useful for beginners. once is not enough. listening 2,3 would give more output.

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  • Anonymous User
  • 25-09-20

Great book

Packed with great YouTube tips and lightbulb moments. Some awesome quotes sprinkled throughout too. A great read.

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  • Jeremy Banham
  • 02-09-20

fantastic book with lots of nuggets

if you want to be cynical or cheap, just watch their think media channel, it covers all that is in the book, but if you want a succinct guide that is well written and an easy reference, buy this and support the guys helping you out.

I have followed Sean for a long time and occasionally seen some of Benji's stuff and while Benji seems super nice, I found his reading in this to be let down. I am not wanting to be mean or rude, I just found him less enjoyable to listen to than Sean. Sean is clearly far more confident in his delivery which also makes his information, for me at least, have far greater impact and easier to remember.

it's quite a short listen so can easily be consumed in one sitting but easy to split over a day or two if you are super busy, it still flows well.

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  • MadMax3005
  • 31-07-20

Absolute must read when you start on YouTube

Have you been overwhelmed by the sheer endless advice you find on YouTube about how to start on YouTube? Have you been unsure who's information to trust and which information will give you the best possible starting point to success? If at least one of these statements is true for you, this book is for you. The sheer power of this book lies in the simplicity everything is explained down to the point. YouTube Secrets sums up the infinite and steadily growing knowledge about how to create a career as a YouTube creator down into easy to understand principles. This way you will learn in a few hours what a solid foundation of a solid YouTube career means and how to achieve it. After the first read, you will continuously pick it up again, and again, and again, whenever your to busy to remember, how things are done correctly. Thank you so much Sean Cannell and Benji Travis: you did an invaluable Job here Guys! (Three stars for the Story is just, because there is not much story content in it. Whatever side story is told though, is surely 5 Stars worth too and very inspiring) Forever thankful, Rock Lofty Beats