In episode one of A Brief Coffee With…, Cathy White sits down with Cate Lawrence, Senior Journalist at Tech.eu, to unpack what really makes a story stand out in today’s fast-moving media landscape.

From AI saturation to health tech, sustainability, and Europe’s push for tech independence, Cate shares what’s catching her attention—and what founders and PRs need to know to cut through.

Key moments 00:00 – Meet Cate Lawrence (Tech.eu) 01:20 – Choosing events & avoiding burnout 03:15 – What stories are getting attention now 04:45 – What makes a strong founder story 06:20 – The rise of younger founders 06:45 – Beyond AI: health, materials & impact tech 09:00 – Hype cycles & Europe’s tech momentum 12:20 – Quick fire: how to pitch journalists 13:40 – What PRs should stop doing 14:40 – What founders get wrong 16:30 – Why every pitch needs a clear “why” 17:10 – How to contact Cate

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A Brief Coffee With… is a podcast from CEW Communications, hosted by Cathy White, featuring honest, unfiltered conversations with journalists and content creators. In a fast-moving media landscape shaped by AI, shifting markets, and constant demand for content, we explore how stories are formed, what makes them stand out, and how to cut through the noise.

From pitching and storytelling to media trends and startup coverage, this is your inside track on modern media—one brief coffee at a time.

Join us for the first episode, live on April 21st.