Marketing & Sales

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

The best leaders know how to communicate clearly and persuasively. How do you stack up? Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights you need....

How would you like to triple your income in just 12 months?...

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground....

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies....

In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook....

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers...

There are laws of nature, so why shouldn’t there be laws of marketing....

Enter the mysterious word of advertising and get a job so unique that it requires no age limitations, tough trainings, or mental and physical qualifications. Prove your relatives, teachers, and friends who would constantly accuse you of being brainless wrong. Sounds great, isn’t it? Everything you wanted to know about how to become a great advertising guru, but didn’t know whom to ask is available right here in this book. It contains the most comprehensive specifications and do’s & don’ts for every aspiring advertiser. So, let us get started. 

En un momento en que el acceso a la información es prácticamente ilimitado, nuestra atención se ha convertido en un producto fundamental para el mercado. ¿Sentimos que desafían nuestra atención? Los negocios de Occidente dependen de ello. En casi cada momento de nuestras vidas, nos enfrentamos a un aluvión de mensajes, incentivos publicitarios, marcas, redes sociales y otros esfuerzos para captar nuestra atención. Pocos momentos o espacios cotidianos permanecen intactos por los "comerciantes de atención".

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. 

You might be able to sell, but do you know how to sell unconsciously? How many opportunities are you missing because you haven't yet mastered the link between sales and psychology? What essential mental, emotional and behavioural traits make an outstanding sales achiever and how can you develop them? How would it feel to be able to create unconscious sales competence so that sales success became inevitable?

皆さんが起業する際、または何かのイベントやプロジェクトを行う際に絶対的に必要になる事柄

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