Marketing & Sales

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

In this audio edition of the totally revised underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people....

How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.... 

Questions Are the Answers by Allan Pease is a revolutionary book that helps in understanding the uses and benefits network marketing....

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret—no matter what industry you're in—is finding and keeping automatic customers....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies....

The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications....

How would you like to triple your income in just 12 months?...

The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas....

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

Les Giblin, a recognized expert in the field of human relations, has devised a method for dealing with people that can be used when relating with anyone....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Love Your Team is a conversation-by-conversation survival guide for sales managers who want to thrive in a world where their top talent can walk out the door without taking a single step. Helen Fanucci provides detailed instructions on how to shift focus from merely hitting sales goals to putting sellers first—as people and performers—making YOU the reason they join, stay, and win.

Relentless change—and the constant chaos that surrounds it—makes life and business more challenging by the minute. How do you articulate your unique value in today’s super-competitive market? What does it take to build a personal brand and grow sales in an era of economic uncertainty? Does victory belong to those with the megaphone, or is there a better way? In The StorySeller Adventures, business coach, entrepreneur, and CEO Gibran Nicholas shares how StorySelling helps you stay focused, stand out among competitors, and grow your business.

Financial advisor expert Seth Greene describes how to make you invaluable to clients, leverage your expertise, market to acquire them, expand your clients through marketing, gifting for purpose, enriching their children, and more.

De acuerdo al diccionario, razón se define como el argumento que apoya una decisión; en tal sentido, todos necesitamos razones para hacer lo que hacemos, o al menos así debería ser. Entonces, sucede que cuando éstas no son claras, o no están completamente definidas, tomamos pausas y con frecuencia, nos desviamos de la meta original. Desde esa perspectiva, y por definición, el Network Marketing es un negocio voluntario, el cual debe fundamentarse no solo en la decisión de emprender, sino también en construirlo a diario.

Because the battle begins before a book even hits the shelves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons—practical low-cost and no-cost marketing techniques—will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Defining a personal brand, crafting a presence, developing a unique voice, building a network, using social media creatively and more: in All the World’s a Stage, Ambi Parameswaran offers a concrete road map towards brand building that will give you an unmatched strategic advantage. This book is a concise, crucial guide to our frenetic times.

Do you know how to negotiate a better deal for yourself? Do you know that you can use the power of negotiation whatever may be the situation you are in? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist and coach, gives you some invaluable lessons on negotiation.

Whatever may be your business, understanding branding can make a difference to your topline and bottom line. But brand building often looks daunting. Where to start? How to progress? What to do and not do? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist, explains the key steps to building a powerful brand.

Showing people the value of whatever you are trying to sell to them is the best way in which you can enhance your business prospects. Today’s customer is very savvy. They won’t buy anything without understanding how the product can help them improve some aspect of their lives. The usefulness of the product must fit the price it is being sold at.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

【大反響!! 発売3日で重版決定! 】「営業ってきつい、しんどい……」。そんな思いで日々を過ごしている営業職の方、独立したばかりのフリーランスや士業の方々へ!

自分のKindle本を、多くの人に読んでもらいたい。でも、無料キャンペーンやセールをすると、収益が減ってしまう。この本は、そんなあなたのために「Kindle本を”企画”で売る方法」を解説したものです。

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today’s mobile internet - the Metaverse. It will bring together and merge our physical and digital lives and Metaverse will shake things up even more.

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.