Eudald Camprubí, Co-Founder of Nuclia and Progress Software Fellow, joins Sara to demystify agentic RAG—what it is, why it matters, and how it’s transforming the way marketers deliver hyper-personalized, contextual experiences at scale.

Eudald explains how retrieval-augmented generation allows organizations to ask questions of their own knowledge—securely, privately, and without the hallucinations that plague general-purpose LLMs.

He breaks down:

• The critical step most teams overlook.
• The emerging role of small language models.
• How the combination of agents, MCP, and RAG will soon enable autonomous, high-value workflows across the entire customer journey.

Eudald:
“RAG is a way for organizations to ask questions to their own knowledge and get answers—while keeping data security and privacy in place.”

“We’re not using general knowledge. We’re using a very small context we know is useful to answer the user’s question—and this is how we avoid hallucinations.”

“Humans are changing how they want to access information. Everything is about conversations and getting answers in the right context.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Eudald: linkedin.com/in/eudaldcamprubi
Learn about Progress® Agentic RAG platform: progress.com/agentic-rag
Learn more about Progress: www.progress.com

Timestamps:
00:45 – Understanding AI and Avoiding Hallucinations
01:20 – The Concept of Agentic RAG
02:40 – Combating Hallucinations in AI
03:50 – Marketing Use Cases for Agentic RAG
06:05 – Small Language Models vs. Large Language Models
07:15 – Future of AI and Agentic RAG
09:40 – Inspiration Behind Nucleus and Progress Agentic RAG

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Suzanne Reed, Chief Marketing Officer at LBMC, joins Sara to unpack the modern marketer’s biggest challenge: keeping pace with AI-driven change without losing the human touch.

Together, they explore why a smaller, integrated MarTech stack delivers better results, how buying communities reshape the B2B playbook, and why AI can accelerate great marketing—but can’t replace the marketer’s critical thinking.

Suzanne also reveals LBMC’s recent experiment comparing AI-generated brand outputs across competitors—an eye-opener about commoditization and the importance of brand distinctiveness in the age of large language models.

You’ll learn:

• Why simplifying your MarTech stack may be your highest-ROI move
• How “HGO—Human Engine Optimization” reframes modern marketing
• What AI can (and can’t) do when it comes to buyer understanding
• How to equip early-career marketers to thrive in an AI-heavy world
• Why direct mail is back—and what personalization really means today
• What LBMC discovered when analyzing competitors via LLMs

Suzanne:
“I call it the HGO… Human Engine Optimization. The human is the hub of all of this.”

“Marketing has always been about the psychology of the buyer. AI can help us be smarter and faster, but it cannot address those things.”

“We think we control our brands—but the models showed we’re all in the same bucket. We’re commoditizing ourselves.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Suzanne: linkedin.com/in/suzannereedfranklintn
Learn more about LMBC: www.lbmc.com
Learn more about Progress: www.progress.com

Timestamps:
00:40 – Marketing Challenges and Technology
01:20 – MarTech Integration and Success
03:17 – Human Element in Marketing
05:15 – Advice for New Marketers
08:56 – Hyper-Personalization in Marketing
09:58 – Experimentation and Brand Differentiation
10:57 – Inspiration and Industry Leaders

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2025 was the year AI stopped being a headline and became a reality in every marketer’s workflow. In this special year-end edition of 10 Minute Martech, we revisit the most impactful insights from guests across the season—operators, CMOs, analysts, and innovators who helped define what human-centered marketing looks like in an AI-first world.

You’ll Learn:

• How leading marketers are redefining “human in the loop” to drive creativity, strategy, and better outcomes
• Where AI is delivering real, measurable impact across workflows, personalization, and productivity
• The hottest Martech takes of the year—from content strategy to customer experience to rethinking systems entirely

You’ll hear from:
 Mariam Tariq, SVP, Marketing & Digital Strategy, Progress [00:44]
 Scott Brinker, Martech Analyst & Advisor, chiefmartec [01:52]
 Karen Steele, Founder, Steele-Alloy [03:20]
 Jennifer Ortiz, EVP & CMO, Progress [04:32]
 Juan Mendoza, CEO, The MarTech Weekly [05:34]
Tom Wentworth, CMO, Incident.io [06:54]
Elizabeth Edwards, Founder & CEO, Volume Public Relations [07:58]
Frans Riemersma, Founder, MartechTribe [08:47]
Mallory Russell, Award-Winning Content Marketing Strategist [09:40]
 Hazem El Zayat, Chief Experience Officer, Ogilvy One [10:13]
Amanda Cole, CMO, Bloomreach [11:08]

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Learn more about Progress: www.progress.com

Timestamps:
00:40 – The Role of Humans in the AI Era
04:25 – Practical AI Tools in 2025
05:40 – Martech Hot Takes

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Elizabeth Edwards, Founder & CEO of Volume Public Relations, joins Sara to explore how modern marketing is being reshaped by AI, affective science, and rising expectations around trust.

She breaks down the pitfalls of weaponized language, the risks of false scarcity, and why brand credibility matters more than ever in an era of generative search and offsite reputation signals.

You’ll learn:

• Why false urgency and hyper-personalization can erode trust—and even violate compliance norms
• How behavioral science can guide healthier, more resonant customer communication
• The emerging risks of AI-driven emotional manipulation
• How to rethink AI as a verbal collaborator for richer context and better outputs
• What it means to design marketing for relationship-building rather than rapid reaction

Elizabeth:
“You do not need to encode false scarcity, urgency and fear into everything. It's a hyper manipulation… and it doesn't make me feel like you're an authentic company I want to trust and do business with. Marketers need to downshift a gear or two and realize we are here to create relationships, not just reaction.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Elizabeth: linkedin.com/in/volumepr
Learn more about Volume PR: www.volumepr.com
Learn more about Progress: www.progress.com

Timestamps:
01:30 — Ethical Marketing in the Age of AI
03:00 — Examples of Manipulative Marketing
04:50 — The Importance of Ethical Communication
10:25 — Legal and Business Implications
11:50 – Final Thoughts and Advice

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Mike Rizzo believes marketing operations pros are sitting on one of the biggest untapped opportunities in business today: owning the tech stack as a strategic function.

In this conversation with Sara, Mike shares why modern marketing doesn’t happen without technology—and why the people managing that technology need a seat at the leadership table. He breaks down how ops teams can bring structure, product thinking, and ROI discipline to their tech investments, especially as AI and consumption-based pricing reshape how we buy and use software.

You’ll learn:

• Why MOPs leaders should be treated as business strategists, not just system admins
• How to “begin with the end in mind” when implementing new tech or AI models
• The dangers of unchecked tool sprawl in the age of consumption pricing
• Why slowing down to design intentional processes can actually accelerate growth

Mike:
“Modern marketing doesn’t happen without technology. Someone needs to run the technology—and translate the language of the business to the tools.”

“These new models should force people to stop and think: where will this actually make an impact? Slow down to speed up.”

Links & Resources:

• Connect with Sara: linkedin.com/in/sara-faatz-b67213
• Connect with Mike: linkedin.com/in/mikedrizzo
• Learn more about MarketingOps.com: www.marketingops.com
• Learn more about Progress: www.progress.com

Timestamps:
00:23 Guest Introduction: Mike Rizzo
00:40 Challenges in Marketing Operations
02:20 The Role of AI in Marketing Ops
03:43 The Evolution of MarTech and RevOps
05:52 Navigating AI Tools and Implementation
10:42 Resources and Inspiration for Marketing Ops Professionals

#MarketingOps #MarTech #AIinMarketing #Podcast #Progress #MarketingLeadership

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Greg Kihlstrom, Principal of The Agile Brand, joins the show to talk about the practical side of AI adoption in MarTech.

Greg and Sara dig into the tension between innovation and operational guardrails, the risks of tool sprawl when “anyone can build an app,” and why proactive leadership is essential to keep experimentation from turning into chaos. Greg also offers clear advice for cautious adopters: start with a small, meaningful use case and be ready to fail a couple of times—because those early failures are how you build long-term success.

Greg:

“Pick a small [AI] use case and follow through with it. If you're the kind of person that's reluctant to do something that might fail, try to be okay with getting it wrong the first 2 or 3 times. Those are good muscles to build regardless.”

Links & Resources:

• Connect with Sara: linkedin.com/in/sara-faatz-b67213
• Connect with Greg: linkedin.com/in/gregkihlstrom
• Learn more about Progress: progress.com

Timestamps:
00:00 - Introduction to Greg
00:32 - AI Hype and Realities
02:20 - Effective AI Implementations
05:01 - Challenges of Democratizing AI
09:21 - Advice for AI Beginners
11:08 - Final Thoughts

#martech #AIinMarketing #contentstrategy #datamanagement #progress

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Amanda Cole, Chief Marketing Officer at Bloomreach, joins the show to explore how AI is reshaping marketing roles, data strategy, and the customer experience.

Amanda and Sara dig into how AI agents consume and reframe content, why brands should focus on “overwhelming the agents” with rich, structured information, and how new data enrichment tools open the door to leapfrog past old data management challenges. Amanda also shares how Bloomreach customers are already experimenting with conversational shopping assistants and AI-driven fraud detection, while reflecting on what this shift means for creativity, entry-level talent, and the evolving role of marketing leaders.

Amanda:
“Now we have an opportunity to really overwhelm the agents, if you want to call it that, for AI—with information and make sure that they have the tools to actually build context and respond.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Amanda: linkedin.com/in/amandajoycole
Learn more about Progress: progress.com
Learn more about Bloomreach: www.bloomreach.com

Timestamps:
00:40 – Why AI is keeping marketers up at night
02:15 – Rethinking creativity and human value in the AI era
03:45 – Data hygiene, unstructured data, and enrichment opportunities
05:30 – Training AI and the future of marketing roles
06:50 – Real-world AI use cases: fraud detection and conversational shopping assistants
08:40 – Sources of inspiration and ongoing learning
09:30 – Amanda’s MarTech hot take: rethink everything

#martech #AIinMarketing #contentstrategy #datamanagement #progress

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Progress SVP of Digital Experience Marketing & Strategy Mariam Tariq joins host Sara Faatz to unpack why the website isn’t a “brochure” anymore—it’s the structured source of truth that powers your AI agents, headless experiences, and every channel that needs clean, reusable content. They dive into how to keep CMS strategy relevant in an agent-driven world, where humans add judgment, taste, and context, and AI accelerates repetitive work.

Mariam:
“The website is the brand’s control center—the one owned channel—and a clean, structured source of truth for AI.” - Mariam Tariq

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Mariam: linkedin.com/in/mariamtariq
Learn more about Progress: progress.com

Timestamps:
00:45 - The Overwhelming Volume of Martech
01:40 - The Role of CMS / Websites in the Age of AI
03:45 - Humans vs. AI: Finding the Balance
05:15 - Practical Use of AI in Martech
06:30 - Inspiration and Learning Sources
10:40 - The Future of Content Management and Marketing

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