In this episode of 1123 presents, Adam Turner, our editor & producer joins us as we dive into the world of video production! We break down the entire process, from pre-production planning and shooting, to editing and post-production. Whether you're a beginner or looking to level up your skills, this episode has everything you need to know about creating professional-quality videos.

In this episode of 1123 Presents, CEO Shana Boyd joins us to discuss AI in the advertising industry. We start by introducing the approach we take with AI—not focusing on tools and how-tos, but rather sharing our real-world experiences and the impact AI has had on our business. We recall the early skepticism around AI and how, despite initial doubts, these tools have integrated deeply into our operations, enhancing both our creativity and efficiency.

We emphasize the importance of transparency with clients and internal protocols to ensure responsible AI use. The discussion highlights how AI assists in various tasks, from content creation to media planning, and how it complements human expertise rather than substituting it. We conclude by encouraging a balanced view of AI—embracing its benefits while maintaining a human touch in the creative process.

Prepare for a journey through the dynamic world of advertising as Tracy Kenneke, our esteemed media director, joins us to dissect the tapestry woven by decades of industry evolution. Say goodbye to the days of guessing games in marketing as we unveil the transformation from the blunt instruments of billboards and TV spots to the scalpel-like precision of today's AI-driven digital ads. You'll gain a rich understanding of how ad personalization has grown eerily accurate, making every click and scroll a breadcrumb for marketers to follow.

Later, we navigate the minefield of regulations and the quest for marketing effectiveness amidst heightened data privacy concerns. We'll explore the delicate balance between the power of targeted advertising and the potential pitfalls when personal data falls into the wrong hands—like that time Target's ads got a little too personal. Discover how the California Privacy Act, GDPR, and ad-blocking technologies are reshaping the strategies advertisers use to reach their audience. It's an insightful trek across the digital landscape where being seen by the right eyes is both art and science, and we're here to share the map.

Ever wonder how the tightly bound corset of client demands, budget limits, and ticking clocks can actually breed good work? Together, we navigate the tightrope walk of creating within constraints, illuminating how enforced boundaries can not only kick-start creativity but also demand a sharper, more strategic approach. Alex shares insights on why too much freedom can be the enemy of innovation, and how the right kind of pressure can transform a blank canvas into a something interesting.

The conversation doesn't stop there; it dives deep into the art of refining creative decisions and the crucial role of trust and accountability in the agency-client dance. As we dissect the delicate task of revising branding elements like logos with Alex, you'll get an insider's look at the intricacies of client communication, the importance of articulating the 'why' behind each creative pivot, and the long-term nurturing of client relationships. It's a candid exploration of the challenges and victories that come with the territory, offering a treasure trove of stories and strategies for anyone keen on understanding or mastering the creative conundrum in the world of advertising.

Emily Smith, our lead designer, joins us as we delve into the intricacies of fusing artistic vision with the demands of the commercial world. We share our journeys through crafting iconic athletic brands and whimsical amusement park logos. This conversation isn't just about the final product; it’s an exploration of how we balance the scales of client expectations with creative flare and style.

Emily Smith is Lead Designer at 1123 and has worked at the agency since 2015, starting as an intern, then transitioning to full time staff. Dave Distefano is Chief Creative Officer at 1123 and one of its founding partners. Dave has spent 25 years in creative, 20 of those years within the agency creative world.

Stepping back to where it all began, Shana and I take you through the whirlwind adventure of launching our very own agency, 1123. With a mix of ambition, creativity, and a dash of naivety, we embarked on a journey that's been anything but dull. From the spark that ignited our partnership to the highs and lows that have bonded us as not just business partners, but comrades in the trenches of the advertising world, our kickoff episode is rich with stories that are equal parts instructive and entertaining.

Ever had a client play hide-and-seek with you, or found yourself teetering on the edge of a literal cliff during a site visit? Well, we have, and we're sharing all the belly-laugh-inducing details in one of our favorite segments. These aren't just funny office stories; they are the lived experiences that taught us the importance of aligning with clients who get our vibe and the art of turning constraints into creative gold. We're peeling back the curtain on the exhilarating, sometimes awkward, growth that happens when you're building something from the ground up.

There's nothing quite like the warm, fuzzy glow of nostalgia, and we're basking in it as we look back at the ads that shaped our youth. Remember those Saturday morning cartoon breaks, filled with toys and jingles that became the soundtrack to our childhoods? We do, and we're examining how these early brushes with branding genius continue to influence the work we do today. So, pull up a chair, grab a snack (we won't judge if it's Potato Olés), and join us as we embark on a journey through the past, present, and future of our agency life.