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#92 - Why Your Recruitment Agency’s "USP" Is Fake (And How to Fix It) - Sam Rasdall - Potent Marketing
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#92 - Why Your Recruitment Agency’s "USP" Is Fake (And How to Fix It) - Sam Rasdall - Potent Marketing
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We are taking a deep dive into the psychology of recruitment marketing this week with Sam Rasdall, founder of Potent Marketing!Sam has one of the most interesting backgrounds of anyone we've had on the pod. Armed with a master's degree in psychology (where he studied the effects of psychedelics), he jumped into recruitment at S3, quickly pitched management to let him run his own training academy, and later built a sales and marketing team that took an agency to seven figures in just one year.In this episode, Sam rips apart the traditional idea of a recruitment "USP." He explains why relying on generic values like "trust" and "transparency" is actually damaging your brand, and how to use your genuine personality as your ultimate differentiator.We also get into the weeds of practical marketing for small agencies. Sam explains why you shouldn't just post on LinkedIn for the sake of it, and shares his exact framework for turning one piece of content into a high-converting business development campaign.I felt like I spent the whole hour picking his brain for marketing advice.. If you're running a small business there's plenty of actionable tips in here! Enjoy x