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A Change in Conversation

A Change in Conversation

Written by: Arne Kötting
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 Leading a complex tech transformation across multiple countries? Struggling to keep stakeholder engagement on-brand, on-message, and on-time—while making your program stand out in a noisy workplace? Whether you're migrating your ERP, rolling out a new HR system, or boosting AI adoption, you're in the right place. A Change in Conversation shows you how to communicate tech change that actually lands. You'll learn how to create communication that doesn't just sit in inboxes—but drives action across your organization. We share proven methods and real-world insights from 20 years of experience to help you reduce resistance, boost stakeholder buy-in, and ultimately drive adoption. If you've ever wished a project had run smoother, earned more support, or delivered more visible impact—start here. Tune in and discover how to turn resistance into adoption.COSYN UG (hb) Economics Management Management & Leadership
Episodes
  • #4 - Discover the early-warning system every IT leader needs before go-live

    #4 - Discover the early-warning system every IT leader needs before go-live
    Feb 2 2026
    Most tech programs fail not because the system is wrong, but because misalignment goes unnoticed until it’s too late. In this episode, Arne explains why structured, ongoing dialogue is your most reliable early-warning system when it comes to multi-year and multi-stakeholder tech transformation. You’ll learn how to surface hidden stakeholder risks, understand the rational resistance of line managers, and combine qualitative and quantitative insights to react fast and targeted and hence avoid reactive “reputation firefighting”. Practical guidance for IT leaders who want fewer surprises and a stronger path to go-live. ➡️ Website Change Playbook: https://www.changeplaybook.com ➡️ Arne on LinkedIn: https://www.linkedin.com/in/arnekoetting/ ➡️ Book free 15-min catch-up: https://bit.ly/4qm4iBC
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    11 mins
  • #3 - The art of positioning your change to deliver buy-in, not resistance

    #3 - The art of positioning your change to deliver buy-in, not resistance
    Jan 30 2026
    This episode breaks down why tech programs lose trust when leaders either overpromise on the benefits or undersell the real value. We explore how expectations shape adoption, what users actually judge at go-live, and how to balance honesty with clarity. You’ll learn how to assess true change impact, map your “hit & shit topics”, set credible expectations, and position your program in a way that protects adoption, reputation, and ROI. ➡️ Website Change Playbook: https://www.changeplaybook.com ➡️ Arne on LinkedIn: https://www.linkedin.com/in/arnekoetting/ ➡️ Book free 15-min catch-up: https://bit.ly/4qm4iBC
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    19 mins
  • #2 - The three common blind spots that could derail your ERP comms strategy

    #2 - The three common blind spots that could derail your ERP comms strategy
    Jan 29 2026
    Even well-run tech programs fail when leaders miss the organisational signals shaping that predict adoption. In this episode, Arne breaks down three common blind spots—history, context, and strategic alignment—and shows how they quietly undermine readiness long before go-live. You’ll learn what to scan early, how to read your organisation’s mood, and why a clear umbrella story protects adoption, credibility, and ROI. A practical guide for CIOs and program leads under real delivery pressure. ➡️ Website Change Playbook: https://www.changeplaybook.com ➡️ Arne on LinkedIn: https://www.linkedin.com/in/arnekoetting/ ➡️ Book free 15-min catch-up: https://bit.ly/4qm4iBC
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    12 mins
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