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A Guide to Internet Marketing Podcast

A Guide to Internet Marketing Podcast

Written by: Logan Stover
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About this listen

The Free Internet Marketing Podcast! is a free 14 Episode Podcast series, which is dedicated to teaching you everything you need to know about how to properly market your business or product online.


This Podcast is FREE! Donations are appreciated https://busk.co/logan


Episodes include:

Chapter 1: What is Internet Marketing

Chapter 2: Internet Marketing Methods

Chapter 3: Internet Lead Generation

Chapter 4: Internet Marketing Tools

Chapter 5: About Blogs

Chapter 6: Where to Blog

Chapter 7: Blog Topics

Chapter 8: Intro to Social Marketing

Chapter 9: Social Marketing Goals

Chapter 10: Content Strategy

Chapter 11:Introduction to Product Launching

Chapter 12: Building Your Launch Structure

Chapter 13: Affiliate Recruitment

Chapter 14: The Launch


You will receive a step-by-step education on how to market products, utilize affiliate marketing, tap into social media, and launch your business with success!

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Episodes
  • Episode 14: The Launch

    Episode 14: The Launch
    Jul 12 2022
    This Podcast is FREE! Donations are appreciated https://busk.co/loganSo, you have got a product, your date is set, your sales funnel is ready, and your army of affiliates is standing by. It’s time to launch your product (but first, a quick note on pre-launches). Pre-launch One thing you might want to do in the days prior to launch is a pre-launch. Pre-launches are a little less common today than they used to be, but they can be super useful. Generally, a pre-launch just consists of a landing page where people can sign up to be notified of your launch and, ideally, you will incentivize them with a special low price or early access or both. The idea here is that if you can get a significant amount of people interested in advance, get them committed, and get their email addresses, you will be able to mail them and start your launch off with a boom. You will want to ensure you’ve got your pre-launch landing page designated with your affiliate platform in a way that gives affiliates credit for anyone they send to the pre-launch page prior to launch.Launch week This is it. This is the moment you’ve been working towards all along. It is launch week. Hopefully, you did a good job of communicating to your affiliates what time you want them to start mailing and hopefully you didn’t make a rookie mistake like forgetting to set your product listing to “allow sales” or something. Now there are several things to keep in mind for launch week. Firstly, make sure you make a good impression on your customers by keeping an eye on your help desk and answering tickets and fixing issues ASAP. Secondly, keep your affiliates up-to-date and motivated with regular updates about the JV leaderboard and the funnel’s performance. Do this via email, social media, your blog, and so on. Third, it is tempting to stay up all day and all night watching the sales roll in or worrying about customer support issues (especially if there’s something problematic happening with your membership or software) and yes, you’ll likely not get as much sleep during a launch, but don’t wear yourself out too much. Whether things are going badly or really well, remember that life goes on. Make some time to hang out with your loved ones and be sure to get some good rest whenever able. Post-launch If you’ve had a particularly taxing launch, it’s tempting to want to put your feet up and disappear for a few days afterwards. Not so fast… You have got important post-launch work to do. Firstly, you need to ensure you send out a big thank you message/post/video to all your affiliates. It is important to make them feel appreciated since you’ll likely be relying on them again on the next launch. Then, ensure you pay out or ship off whatever prizes were won by the JVs on your leaderboard. Also make sure you go in and make any manual commission payments you still owe (e.g., with JVZoo your Stripe transactions do not automatically “split” so you have to manually pay affiliates for those sales). Don’t forget to increase your product price. False scarcity makes people angry and causes a loss of credibility for you and your affiliates. If you said the launch price was going to end at midnight, you need to increase it after that. Finally, ensure you have a robust autoresponder sequence scheduled to kick in for each buyer right after they finish your welcome indoctrination series. Keep in mind, your buyers have a hundred other marketers bombarding their inboxes all day long, if you don’t start your email marketing immediately after their purchase, they’ll forget about you and will wonder who you are and how you got their email.  Evergreen Just because your launch period has ended does not mean the doors are closed. On the contrary, you want to bring is as much consistent evergreen traffic as possible. Make a note on your JV page that you are now evergreen and encourage existing affiliates and future ones who may happen upon your page to plug your offer into their autoresponders as an evergreen product. Also, consider reaching out to affiliates for private promotion opportunities where you can put a message like “special offer for followers of so and so” at the top of the page and let their audience get the offer at the original launch price. Everything you have learned here has the potential to get your business off the ground and your buyers list built in no time. But it will have been completely useless if you don't start taking action right away. Put together a plan for how you are going to implement what you’ve read in this book and get started today!Support this podcast at — https://redcircle.com/a-guide-to-internet-marketing/donations
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    5 mins
  • Episode 13: Affiliate Recruitment

    Episode 13: Affiliate Recruitment
    Jul 12 2022
    This Podcast is FREE! Donations are appreciated https://busk.co/loganWhy Recruit JVs/Affiliates? There are plenty of ways to drive traffic today. But generally, when you need to drive large amounts of it for a product launch, you will be using paid methods. In many industries, the standard is, of course, paid advertising - usually pay-per-click or PPC. This is risky because you are paying out money for traffic without a guarantee that those clicks you paid for will convert to sales. So, you’re risking loss and you have little or no control of what your ROI will be. For example, you might pay $200 for 200 clicks and only make $210 from the handful of sales you made. It is great that you at least broke even, but you had no control over that outcome and in the next campaign you might make back less than you spent. You can still make this model work, obviously, but it requires a lot of testing, tweaking, adjusting, and a ton of “ad spend” just to get to the point where you have optimized and gained better control over your expected ROI. Compare that to the JV/affiliate model. When you do a JV-driven product launch, you don’t have to worry about ad spend. You’re only paying for successful sales after they happen, and you know in advance what amount you’re paying per sale. You also don’t have to spend any time or money testing and tweaking and targeting. You are handing all that hard work over to JVs with their own lists and audiences that they already know well and know how to pitch and market to. When you compare the two, clearly the JV/affiliate model holds an advantage, especially if you are an independent entrepreneur and not a business with a huge advertising budget. Bottom line: if you want to launch a digital product, you need JVs sending traffic to your offer or you can kiss your dreams of having a big buyers list goodbye.   What to Pay Them If a buyers list is your priority, rather than profit – and it should be – then the indisputable best commission rate is 100%. 100% commission launches automatically pop out and appear more attractive when JVs are looking at upcoming launches. Remember, your launch is not the only one out there, vying for affiliates. If an affiliate can make more money with other launches, he or she will ignore yours. So, if your front-end product is less than $20, you should seriously consider 100% commissions (you can always drop it to 50% after the launch). If your front-end product is higher than $20, then it is acceptable to offer something like 50% or 75%. The most common commission rate for the rest of a funnel is 50%. Where to Recruit Launch announcement sites are an excellent place to let JVs know about your upcoming launch. The two most popular ones are Muncheye and JV Notify. Both have a free level where you can list your upcoming launch. However, to get an extra edge, you might opt to pay for added exposure on these sites. Both have paid options that will cause your JV recruiting ads to be more prominent and get more views. Another good place to advertise your launch is on the affiliate marketplaces themselves. JVZoo, ClickBank, and WarriorPlus all have paid advertising options that will allow you to get your launch in front of potential JVs. The success rate and ROI of these advertisements will vary quite a bit. You can also announce your launch in one of the many Facebook JV/launch announcement groups. These groups tend to be private, so you will have to request to join each of them. There are literally a ton of these groups on Facebook. Many of these groups are like notice boards where everyone posts their launch but very few people read about launches, while others are much more interactive and fruitful. Since it only takes a moment to post in each of these, you might as well post even in the lower quality ones, but just be aware that results will vary. A Note on Coaches as JVs Arguably, the quickest and easiest way to get a high-level JV on your team is to join their coaching program. Many IM coaches offer to promote your product as part of their coaching package. However, you should typically do this well in advance of your launch or even in advance of your product creation. This is because these coaches desire to work with active students and do not want their coaching programs to become “affiliate for hire” programs. Coaching programs tend to be expensive, but they are often, ironically, less expensive and more effective than the above-mentioned paid ads that people often spend a lot of money on. Affiliate Signup Page A JV signup page is vital to getting affiliates on board and there are a ton of important elements that you should include, starting with a JV invite video. Your JV invite video is most effective if it features you in “talking head” format. You should describe your product thoroughly as well as all the details of your launch. This means you should mention your funnel and commission model, your contest...
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    10 mins
  • Episode 12: Building Your Launch Structure

    Episode 12: Building Your Launch Structure
    Jul 12 2022
    This Podcast is FREE! Donations are appreciated https://busk.co/loganBefore you start recruiting JVs and sending traffic to a hard launch, you will need your actual launch structure in place. Your launch structure includes your sales pages, your sales funnel, your pricing model, as well as the marketplace or payment platform you will use. Your launch structure also includes the backend infrastructure you will need for delivering your products to buyers and your initial interactions with them after they purchase. This includes setting up a support desk, a member’s area (or product delivery apparatus), and an autoresponder welcome sequence. (Note: many would argue that these last three items are better categorized as CRM rather than part of your launch structure, and that is a valid point, but we’re dealing specifically with the immediate post-purchase interactions that often make the difference between happy customers and angry refunders, so we’ve included them as part of your launch structure). Let’s take a closer look at each of these. Sales Funnel Before you start building the pages, you’ll need to establish your funnel flow. Hopefully, you’ve done a good job of splintering your product into multiple stand-alone components or combining your product with other relevant products. The reason you need to do this is so that you will have multiple products to upsell and downsell through a funnel in order to maximize your revenue. If you haven’t done this yet or aren’t sure how, see the guide on Product Creation. The flow of your sales funnel basically handles what happens after a person buys your front-end product. Ordinarily, they will be offered a relevant, higher-priced product as an upsell. This product should ideally augment or reinforce what the front-end product does. You’ll then need to plan for a “yes or no” scenario. You will (probably) want a second upsell in case the buyer purchases the first upsell, and you’ll need a downsell if they decline it. This can theoretically go on as long as you want, but generally you’ll annoy people if your sales funnel is more than 4, maybe 5 products deep. Depending on what marketplace you will be using (discussed later), you will be able to create product listings and set up your sales funnel before designing your actual sales pages. Pricing Finding the perfect pricing strategy for the products in your funnel can make a world of difference. First, you will want to establish what your “normal” price will be after your launch period. In most cases, this will already be lower than your product’s actual assessed value. But then, for your special launch period, you will typically want to offer an even lower price to encourage early adopters. But be careful. This is not a race to the bottom. Often, a price that is too low will kill the perceived value of your product and can drive prospects away. You will want to think long and hard about how to find the perfect “sweet spot” that maintains the perceived value of your product while also making it a no-brainer to snatch it up before the launch ends. Plan on a few different pricing ideas and combinations throughout your funnel so that, if you feel the offer isn’t performing well, you can change it up. Be sure to be taking notes if/when you make changes so you can compare performance at various price points. Marketplaces The last component of your structure that needs to be established before moving on to the sales pages themselves is which marketplace or payment platform you will be using. If you are relatively new to product launching and you’re relying heavily on JVs, you’ll want to stick with one of the big affiliate marketplaces rather than your own payment platform. This is because you will have a greater chance of attracting affiliates and many of these marketers are only comfortable with these marketplaces anyway. The reason this decision should come before your actual pages is that some of these marketplaces have specific guidelines and requirements for vendors and their pages. For a long time, ClickBank was the preeminent, go-to affiliate marketplace for digital goods. In recent years, however, JVZoo has emerged as an even more popular marketplace for hard launches. ClickBank has the benefit of being a little easier to use from an affiliate point of view because most products do not require you to wait for the vendor to manually approve you as an affiliate. However, ClickBank is also much stricter in its guidelines for vendors and their pages, and they also seem to be more evergreen oriented than launch oriented. JVZoo, on the other hand, is much more launch oriented and seems to be the preferred affiliate marketplace for both vendors and affiliates when it comes to launching new products. Another marketplace worth mentioning is WarriorPlus. This one is not necessarily “new” but it’s been recently updated and expanded and is making a big comeback. It seems ...
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    11 mins
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