What if the way you measure your marketing is doing more harm than good? Let’s uncover why the age-old question, "How did you hear about us?" is outdated, ineffective, and even damaging to your brand. Is it time to rethink how you track success? Why do big brands never ask this question, how does bad data lead to bad decisions, and the secret to building a marketing strategy that truly works? Are you ready to leave amateur hour behind?

Jingles: they stick in your head, they sell products, and they might just make or break your marketing strategy. In this episode, we delve into the world of jingles. Should every business have one? What makes a jingle great? And what does the science of audio branding teach us about their power? Tune in as Mick Torbay, jingle maestro, unpacks the art of creating unforgettable jingles, while Chris Torbay plays devil’s advocate on whether jingles are for everyone. Get ready to explore the good, the bad, and the catchy!

We’re tackling the age-old debate: marketing vs. sales. Discover why good leads aren't just about numbers and how to attract high-conversion customers without cheapening your brand. We dive into the psychology of buyers, the art of storytelling in marketing, and the importance of aligning sales and marketing for ultimate success.

Tune in to learn how to make your brand the go-to choice and turn leads into loyal customers. Don't miss out on this insightful discussion!