What if the way you measure your marketing is doing more harm than good? Let’s uncover why the age-old question, "How did you hear about us?" is outdated, ineffective, and even damaging to your brand. Is it time to rethink how you track success? Why do big brands never ask this question, how does bad data lead to bad decisions, and the secret to building a marketing strategy that truly works? Are you ready to leave amateur hour behind?

Jingles: they stick in your head, they sell products, and they might just make or break your marketing strategy. In this episode, we delve into the world of jingles. Should every business have one? What makes a jingle great? And what does the science of audio branding teach us about their power? Tune in as Mick Torbay, jingle maestro, unpacks the art of creating unforgettable jingles, while Chris Torbay plays devil’s advocate on whether jingles are for everyone. Get ready to explore the good, the bad, and the catchy!

We’re tackling the age-old debate: marketing vs. sales. Discover why good leads aren't just about numbers and how to attract high-conversion customers without cheapening your brand. We dive into the psychology of buyers, the art of storytelling in marketing, and the importance of aligning sales and marketing for ultimate success.

Tune in to learn how to make your brand the go-to choice and turn leads into loyal customers. Don't miss out on this insightful discussion!

In this episode of Advertising in America, we dive into the hidden costs of digital advertising and the pitfalls of relying solely on Google. Discover why bots are draining your budget and how Google's monopoly impacts your business. We discuss strategies to build trust and brand loyalty beyond the digital realm. Learn how to balance online presence with offline campaigns to create a dominant brand.

Tune in to explore ways to break free from Google's grip and thrive in today's competitive market.

In this episode of Advertising in America, we dive into the crucial difference between being different and being distinctive. Discover why simply being different isn't enough and how true distinction can set your brand apart. We explore the pitfalls of cute and clever marketing, the power of strategic entertainment, and the importance of real differentiators.

Tune in to learn how to create memorable, impactful advertising that resonates with your audience and stands out in a crowded market.

In this episode of Advertising in America, we dive into the debate between mass media and targeted ads. Discover the pros and cons of zeroing in on a specific audience versus casting a wide net. Hear real-life examples and expert insights on how to maximize your advertising budget for long-term success.

Tune in to learn how to balance targeting with broad appeal to grow your brand and reach more customers.

In this episode of Advertising in America, we dive into the intriguing world of mind control and its ties to advertising. We discuss the infamous MKUltra experiments and how modern advertising tactics may influence consumer behavior. Are we all just pawns in a grand scheme, or is there more to it?

Tune in to explore the psychological depths of advertising, the power of brand loyalty, and how to stand out in a crowded market. Don't miss this fascinating conversation!

In this episode of Advertising in America, we tackle the big question: Is traditional media dead? Dive into a lively discussion on the value and effectiveness of TV, radio, and billboards in today’s digital age. Discover how combining old-school and digital marketing strategies can maximize your ROI.

Tune in to learn why traditional media still matters and get insights on making smart advertising choices to dominate your marketplace!