In my next episode, Leon Alex, Head of Affiliate at AdSeed, shares his journey from musician and online creator to affiliate leader and why affiliate marketing is about people, not just performance.

In this episode, we talk about:
✅ How being a creator helps you succeed in affiliate management
✅ The 3 biggest mistakes advertisers make in affiliate and how to fix them
✅ Why respect & trust build strong publisher partnerships
✅ How to build and fix an affiliate department

🔗 Connect with Leon Alex: https://www.linkedin.com/in/leon-alex/
💡 Affiliate Dialogues is powered by ad4mat
🌐 ad4mat.com | 📷 @ad4mat

In my next episode, Annalena Bauer, one of Europe’s Top 50 Affiliate Voices, digital marketing expert and leadership coach, shares why modern affiliate marketing is about much more than vouchers – and why leadership is always a mindset, not a title.

In this episode, we dive into:
✅ Female leadership, male allyship & why both are essential for real equality
✅ How modern affiliate marketing supports brands across the full funnel
✅ Remote, hybrid & culture-first leadership in fast-paced digital teams
✅ Why diversity isn’t a buzzword, but a real competitive advantage

🔗 Connect with Annalena: https://www.linkedin.com/in/annalena-bauer
💡 Affiliate Dialogues is powered by ad4mat
🌐 ad4mat.com | 📷 @ad4mat

In my next episode, Jenny Kuck, Event Lead of Affiliate Connect, THE affiliate marketing networking event in Germany, shares why personal exchange is irreplaceable in the digital industry.

In this episode, we dive into:
✅ From Berlin via Hamburg to Munich, the expansion of Affiliate Connect
✅ Why limited tickets create better networking than crowded halls
✅ How chapter partners build local communities

🇩🇪 This episode is in German | 🇬🇧 English subtitles available on YouTube

🔗 Connect with Jenny: https://www.linkedin.com/in/jenny-kuck-0a6131208/

💡 Affiliate Dialogues is powered by ad4mat
🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Pettersom Paiva - seasoned leader in digital marketing and business development, with over 15 years of international experience across Brazil, Spain, Portugal, and the UK. Currently at advanced store, Pettersom is helping drive innovation in digital advertising, while also being the founder of MerchanLinks, and Voopter.com, one of Brazil’s leading travel apps with over 35 million users.

In this episode, we dive into:
✅ Why Brazil’s affiliate & commerce media market is unlike any other
✅ The balance between gut feeling and data in entrepreneurship
✅ Challenges and opportunities of scaling international brands in Brazil
✅ How AI & automation are shaping the future of affiliate marketing

🔗 Connect with Pettersom:
LinkedIn: https://www.linkedin.com/in/pettersom/

Affiliate Dialogues is powered by ad4mat.
🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Dr. Gege Gatt - CEO & Co-Founder of EBO.ai, TEDx speaker, author, and advisor to governments. Gege is shaping the future of AI in healthcare and fintech, with a focus on ethics, personalization, and human-centric design.

In this episode, we dive into:
✅ Why personalization is now the price of entry
✅ Why intent matters more than identity
✅ How trust, explainability, and consent will define the winners in the AI era

🔗 Connect with Gege:
LinkedIn: https://www.linkedin.com/in/gegegatt/
Website Gege Gatt: https://gegegatt.com/
EBO.ai: https://www.ebo.ai/

Affiliate Dialogues is powered by ad4mat.
🌐 ad4mat.com | 📷 @ad4mat

In this very special episode of Affiliate Dialogues, I’m taking you behind the scenes at Affiliate Connect 2025 in Berlin! ✨

I set up my own podcast corner right at the event and invited six inspiring industry experts for real, unfiltered conversations about the state of affiliate marketing today.

🗣 Meet the guests:

• Winona Bak, KUPONA

• Septalinda Laschke, Awin

• Nadine Herrmann, mycashbacks

• Benjamin Tauscher, Klarna

• Pettersom Paiva, advanced store

• Andre Kessler aka Spielekapitän, Deutsche Bahn

🎧 I prepared 12 questions – and each guest gave their own perspective. The result? A diverse mix of insights, opinions, and predictions about where our industry is headed.

Whether you’re just getting started or a seasoned pro – this episode is packed with valuable takeaways.

Affiliate Dialogues is powered by ad4mat.
🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Glenn Debattista – a 20+ year veteran of the iGaming industry, based in Malta 🇲🇹.
From startup founder to agency leader, Glenn has seen (and shaped) every side of affiliate marketing.
In this episode, we dive into:

✅ How Malta became the global hub for iGaming
✅ How affiliate marketing is evolving
✅ What AI will change in the space – and what it won’t ✅ Smart strategies to scale in highly competitive markets

🔗 Connect with Glenn:
Linkedin: https://www.linkedin.com/in/glenn-debattista/ App Pyaza: https://pyaza.com/

Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Robert Bratzke, Head of Affiliate Marketing at preisvergleich.de – known not only for his expertise in performance marketing, but also as the “feel-good manager” of his team.

🎧 In this episode we dive into:
✅ What affiliate fraud really looks like – from fake leads to identity theft
✅ Why cooperation between advertisers, publishers & networks is crucial
✅ How to detect red flags – and what tools help prevent fraud
✅ What needs to change in the industry to better protect budgets & trust

📌 Note: This episode is in German, as it focuses on the German market.

🔗 Connect with Robert:
https://www.linkedin.com/in/robertbratzke/
https://www.linkedin.com/company/preisvergleich-de/

Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat