Welcome back to All About Sales — the show where we decode what really drives success in the world of selling.

I’m your host, Shiva Chiluveru, and today we’re diving into one of my favorite topics — the psychology of selling. Because let’s be honest… people don’t always buy the best product.

They buy what feels right. And that’s where the real magic — or should I say, science — of sales comes in.

Why do some pitches instantly click while others fall flat? What actually happens in a buyer’s mind between “I’m just looking” and “Okay, let’s do this”?

To unpack all that, I’ve got Shivadhar Soma with me — a business leader with over two decades of experience in driving growth, strategy, and transformation across technology, SaaS, and emerging industries.

From leading multi-million-dollar P&Ls to mentoring startups and helping organizations scale through innovation, Shivadhar brings a unique blend of strategic insight and human understanding to business.

He’s been a COO, growth strategist, and consultant, and his passion lies in exploring how psychology, behavior, and storytelling shape the way people buy, build trust, and make decisions.

We’ll explore emotional triggers, trust, storytelling, and everything that makes people say that one powerful word: YES.

So if you’ve ever wondered what separates great salespeople from good ones — this episode might just give you your answer.

Most salespeople think success comes from scripts, strategy, and CRM data.

But ask any top performer — and they’ll tell you:

“Sometimes, I just knew the client would say yes.”

That’s not luck. That’s intuition — your inner compass in sales.

We live in a world that worships data — conversion rates, dashboards, forecasts.

But there’s a quieter skill that separates great salespeople from the good ones:

→ The ability to feel what’s happening in a conversation.

→ To sense when to pause, when to ask, when to close.

→ To trust your gut when the data says otherwise.

In the latest episode of All About Sales, I sat down with Intuition Coach Shraddha subramanian (https://www.linkedin.com/in/shraddha-subramanian/) to decode something most people can’t explain but everyone experiences:

How intuition influences your success in sales and leadership.

We talked about:

✨ The difference between instinct, fear, and intuition

✨ How to train your intuition like a muscle

✨ Using intuition to read clients and sense the right timing ✨ How sales leaders can use intuition to build better teams

If you’ve ever had a “gut feeling” about a client — this episode is for you.

What makes a great sales leader? It’s not just about hitting numbers — it’s about inspiring people, building trust, and leading with purpose.

In this episode of All About Sales, host Shiva Chiluveru sits down with Dr.Prasad Revur, a leading Executive Coach, to explore what real leadership in sales looks like today.

We dive into:

→ The difference between managing and leading a sales team → How emotional intelligence impacts sales performance

→ Coaching vs. controlling — the new leadership mindset

→ Building trust, accountability, and motivation in sales teams → How to grow future leaders, not just top performers

Whether you’re a sales manager, team leader, or aspiring leader, this episode will help you understand what it takes to lead beyond targets and titles.

🎙️ All About Sales — your go-to podcast for insights, stories, and strategies that help you sell smarter and lead better.

#sales leadership #leadership in sales #sales mindset #sales team management #emotional intelligence in sales, #how to be a better sales leader #sales motivation #coaching in sales

Welcome back to All About Sales, the podcast where we decode what really works in today’s world of selling.

I’m your host, Shiva Chiluveru — and today, we’re diving into a hard truth: why most salespeople fail.

Let’s be honest — we’ve all seen it happen. Someone starts with fire in their eyes, a target to crush, and three months later, they’re burnt out, blaming the market, or questioning if sales is even for them.

But what really causes that drop? Is it mindset?

Lack of training? Or maybe the way sales itself has evolved?

To unpack all this, I’ve invited Shivadhar Soma.

Allow me to introduce Shivadhar Soma, a business leader with over two decades of experience in driving growth, strategy, and transformation across technology, SaaS, and emerging industries.

From leading multi-million-dollar P&Ls to mentoring startups and helping organizations scale through innovation, Shivadhar brings a unique blend of strategic insight and human understanding to business.

He’s been a COO, growth strategist, and consultant, and his passion lies in exploring how psychology, behavior, and storytelling shape the way people buy, build trust, and make decisions.

In today’s episode, he shares his perspective on the Psychology of Sales, what really makes buyers say yes, and how modern selling is more about connection, emotion, and authenticity than just persuasion.

Together, we’ll dig into the hidden traps, the patterns that lead to failure — and the proven ways to turn it all around.

So grab your coffee — and let’s talk about what separates the top 1% from everyone else.

That was powerful, wasn’t it? If there’s one thing I hope you take away, it’s this: Keep your heart in the game. Love what you do.

A huge thanks to Shivadhar Soma for sharing those incredible insights.

If you enjoyed this conversation, make sure to follow All About Sales — and share this episode with someone on your team who might need a little inspiration today.

And remember — it’s not about being the best salesperson. It’s about becoming the most trusted one.

See you next time!

In this episode of All About Sales, we dive deep into one of the most overlooked aspects of success — understanding your “why.”

Joined by Nupur Pandey, an Emotional Intelligence Coach, we explore how knowing your core motivation shapes your decisions, drives authentic sales conversations, and helps you connect with your audience on a deeper emotional level.

Whether you’re a professional, entrepreneur, or someone seeking more clarity in what you do — this conversation will help you pause, reflect, and rediscover the purpose behind your goals.

🎙️ Tune in to learn:

• Why your “why” matters more than your “how”

• How emotional intelligence transforms sales and leadership

• Practical ways to align your purpose with daily action

Welcome to All About Sales — the podcast where we explore the art, science, and stories

behind selling with purpose. I’m your host, Shiva Chiluveru, and today we have with us Amita Parwal a Communication catalyst and we’re going to talk about something that sounds simple but changes everything — listening.

In sales, we’re often taught to speak confidently, pitch smartly, and close effectively... but how often are we taught to listen?

Active listening isn’t just about hearing words; it’s about understanding what’s not being said — the emotions, the hesitations, the cues that reveal what your customer truly needs.

In this episode, we’ll explore how mastering the art of active listening can transform not just your conversations, but your entire sales approach — helping you connect deeper, sell smarter, and build trust that lasts far beyond the deal.

Your customer decides whether to trust you in the first 7 seconds. That’s how powerful first impressions are in sales.

In this debut episode of All About Sales, we break down why first impressions make or break deals, with Amita Parwal, Author, Communication catalyst and how to create lasting trust from the first handshake, and the subtle cues that influence buying decisions.

Whether you’re pitching to a client, presenting in a boardroom, or networking over coffee, this episode gives you the strategies to show up with confidence, build instant rapport, and set yourself apart from the competition.