In this special feature episode, Jena sits down with Jessica Khourie, founder and CEO of Jova, a smoothie kit company making nourishment convenient and accessible while refusing to compromise on what matters—real, actual food. Jessica is an entrepreneur, brand strategist, and business leader with 15 years of experience growing and scaling consumer brands. Jessica highlights the parts of her entrepreneurial journey that led her to Jova, emphasizing the importance of the creative process when it comes to problem-solving consumer issues. She and Jena will also discuss how the wellness industry has impacted how consumers see food as a means for health, what it means to be an "anti-wellness" brand, the critical need to work with actual scientists to develop reliable, data-driven solutions, and why entrepreneurs should seek real-time consumer feedback when developing and workshopping their brand.

To get in touch with Jena, check out innateclinicalnutrition.com. Follow @innateclinicalnutrition on Facebook and Instagram. Remember to follow or subscribe so you never miss an episode!

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This episode was produced by Courtney Brooks.