What happens when an affiliate sale goes untracked? For publishers, it means lost commission. For advertisers, it means missing valuable performance data. And for customers expecting cashback, it can mean missing out on money they're owed.

Recorded live at Awin's ThinkTank UK, this episode of the Awin-Win Marketing Podcast sees Awin's VP of Strategic Partnerships Paul Stewart joined by James Little, Group Commercial Director at TopCashback, and Steve Brown, CEO and Founder of Moonpull.

Together, they explore why accurate tracking remains such a challenge for the affiliate industry, from cookie consent and privacy regulations to the technical problems that can quietly cause sales to go missing.

They also share how their award-winning partnership (Gold at the recent Global Performance Marketing Awards), working alongside Awin, is helping to identify and resolve these issues. With consent-related fixes delivering conversion rate improvements of 30-40% in some cases, and wider tracking work expected to recover around one million additional transactions annually, the impact is significant.

Tune in to hear why fixing affiliate tracking isn't just about recovering lost commissions. It's about protecting customer trust, recognising the true value of partnerships and helping the entire industry grow.

And don't forget to check out the highlights video on Awin's YouTube channel to watch the best parts of the episode: https://youtu.be/R-3t6OY39Fw

How can a product-focused retailer build brand awareness and reach new audiences without abandoning the marketing strategies that made it successful?

In this episode of Awin-Win Marketing Podcast, Sophie Metcalfe, Revenue Operations Director at Commission Factory, is joined by Callum Hinett, Business Manager at Kleva Brands, and Annabel Gray, VP APAC at Silverbean, to explore how affiliate partnerships have helped transform the Australian retailer's marketing strategy.

Having built its success through TV advertising and product demonstrations, Kleva first turned to affiliate marketing during the COVID-19 pandemic. What began as a way to diversify its marketing channels has since evolved into a strategic partnership with Silverbean, helping the retailer extend its reach, build brand awareness and support sales across its extensive product range.

Callum and Annabel discuss how content partnerships, cashback campaigns and smarter commission structures have helped Kleva challenge traditional perceptions of affiliate marketing and deliver record-breaking results.

They also explore the growing importance of trusted editorial content in an era of AI-powered product discovery, and what the changing Australian affiliate landscape means for brands looking to future-proof their marketing strategies.

Listen now to discover how Kleva and Silverbean are turning product appeal into brand growth through the power of affiliate partnerships.

Can affiliate marketing help premium brands grow without compromising their values?

For lingerie brand Wacoal, affiliate marketing has become much more than a channel for discounts and promotions. It's now an important part of the company's wider strategy for building brand awareness, reaching new customers and driving incremental growth.

In the first episode of Series 4 of Awin-Win Marketing Podcast, Rob Davinson welcomes Awin's Global Agency Director, Parrish Essell, who heads to Boston to speak with Judith Sampson, Marketing Lead at Wacoal, and Samantha Cormier, Program Director at Acceleration Partners.

Together, they explore how Wacoal and Acceleration Partners have developed their relationship over nearly six years, challenging traditional perceptions of affiliate marketing and demonstrating how carefully selected partnerships can deliver results while protecting a premium brand's positioning.

From successful card-linked offers with Capital One and American Express to Wacoal's recent Shopify migration, Judith and Samantha share practical examples of how testing, collaboration and data have helped unlock new opportunities for growth.

They also discuss the changing role of affiliate marketing within the wider marketing mix, the importance of measuring incrementality, and how AI and generative engine optimization are transforming the way consumers discover and evaluate brands.

It's a conversation about why successful affiliate programs aren't one-size-fits-all, and why the strongest partnerships combine commercial performance with a genuine understanding of the brand.

Subscribe to Awin-Win Marketing Podcast for more conversations with the brands, agencies, publishers and technology partners shaping the future of partnership marketing.

https://www.awin.com/gb/awin-win-marketing-podcast