In this episode of the Back for More Podcast, Amy is joined by Cinch’s own Chief Revenue Officer, Stan James, and together they pull back the curtain on what’s really happening when brands lean on endless promotions. (Hint: It often means eroding margins, losing loyalty, and creating a race to the bottom.)

Stan shares direct examples, from his barrage of quick lube coupons and pizza ads to that time hearing aid offers started appearing the moment he turned 50 (targeting, right?). But the bigger issue? Most brands send the SAME offer to everyone—no nuance, no personalization, just a one-size-fits-no-one approach. It’s the classic spray-and-pray.

Here’s what you’ll learn in this episode:

• Why relying on blanket discounts kills brand value and sabotages loyalty.
• Real-life pitfalls, like sending oil change offers to Tesla owners (yep, it happens).
• How fragmented data and disconnected systems make tracking results nearly impossible.
• The science of “coupon sensitivity”—discover who actually needs a deal, and who’s coming back anyway.
• How transforming your data strategy unlocks the power to send the right offer, at the right time, to the right customer.
• A gym that nails it (Stan’s favorite brand!) with personal check-ins, tailored upsells, and actual delight. Also: Starbucks writing hearts and “favorite!” on cups—details matter!
• Ways smart brands clean up their data, deduplicate records (sometimes 50% of them!), and regain trust so they can finally measure what works.

Bottom line: If you’re tired of throwing deals at the wall and hoping something sticks, this episode is your call to action. The right loyalty program is more than a punch card. It’s a data-driven journey to happier customers, higher ROI, and a business that actually grows.

New to the channel?

👍 Like this video if you’ve ever been stuck in the coupon trap (we’ve all been there).

💬 Drop a comment below—what’s the best (or worst) promotion you’ve received?

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Resources Mentioned:

► Learn more about The Loyalty Lab: https://content.cinch.io/

► Discover how Cinch brings your data to life: https://cinch.io/

Connect with us:

► LinkedIn: / cinchplatform

In Episode 2 of Back for More, host Amy LaVange sits down with home services expert Gary Burch. Together, they tackle one of the biggest challenges facing service businesses today: designing customer lifecycles that feel personal, even as you grow.

From HVAC to pest control, Gary shares real-world examples and actionable insights. Watch the episode to learn how brands can use behavior-based marketing to create intentional, loyalty-driven customer journeys.

Bonus: Put what you learn into action. Download Automating Personalized Customer Experiences with ready-to-use workflows for service reminders and post-purchase engagement.

What if a small tweak could transform your customer retention game?

In the premiere episode of Back for More, Amy LaVange and JP Scoville reveal how Oilstop, a quick lube and car wash brand, boosted midweek traffic by 28% in just 24 hours. With creative segmentation, smart automation, and Cinch’s powerful tools, they turned data into action and drove meaningful results without disrupting their weekend business.

From personalized email strategies to an oil change calculator that builds trust, this episode unpacks every detail behind Oilstop’s success. Learn how to engage your existing customers, clean up your data, and create campaigns that deliver real-time impact.

🎧 Tune in now to discover actionable strategies and start transforming your customer retention efforts today!